Manager, Growth Marketing Experimentation & Conversion Rate Optimization (C at Dow Jones

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Aug, 26

Salary

125000.0

Posted On

04 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, Conversion Rate Optimization, A/B Testing, Multivariate Testing, Audience Analytics, SQL, Adobe Analytics, GA4, Optimizely, Statsig, Piano, Braze, Generative AI, Data Analysis, Project Management, Subscription Strategy

Industry

Online Media

Description

Job Description: About the Role: Dow Jones is seeking a Manager, Growth Marketing Experimentation & Conversion Rate Optimization (CRO) to help scale a next-generation experimentation program that fuels subscription growth across WSJ, and new verticals. As part of the Performance Marketing organization, this manager plays a critical part in shaping how we validate new audience strategies, optimize conversion funnels, and position our brands as premium, high-value products. You will partner closely with Performance Marketing leads, Commerce Product, Subscription Strategy, and Engineering to design and evaluate audience experiments that inform messaging, paywall performance, onboarding, pricing, and retention. A key component of this position is accelerating our experimentation velocity and insight generation through generative AI, LLM-powered analysis, and automation, ensuring that teams have faster, more sophisticated, and more actionable decision-support. This is a high-impact role for someone who combines analytical rigor, strong storytelling, and a growth mindset with the ability to bring structure, innovation, and operational excellence to a rapidly scaling experimentation program. Reporting to the Senior Manager, Audience Insights & Analytics, you will work in our Midtown Manhattan office 3 days a week. Responsibilities: Audience Experimentation Planning: Own the planning, launch, and interpretation of A/B and multivariate tests that drive acquisition, engagement, and retention improvements. Funnel Recommendation & Insights: Translate quantitative results and audience behavior signals into concise, persuasive recommendations that influence subscription strategy and premium positioning. CRO Consultant Partnership: Direct and prioritize the work of external optimization partners to ensure strategic alignment, high-quality execution, and measurable funnel impact. Testing Program Management: Maintain and improve the experimentation pipeline, governance, QA processes, and centralized test calendar to enhance clarity, speed, and consistency across teams. AI-Driven Funnel Optimization: Develop new workflows and tools that use generative AI to increase experimentation velocity, automate analysis, and uncover deeper insights from funnel data. Support New Subscription Verticals: Conduct rapid experimentation and early-stage validation for new product bundles, pricing models, and premium offerings. Drive Cross-Functional Alignment: Collaborate with Commerce Product, Engineering, Data Science, Performance Marketing leads, and Subscription Strategy to ensure instrumentation accuracy, consistent metrics, and shared understanding of results. You Have: The willingness to work in our midtown Manhattan office 3 days a week 7+ years in experimentation, audience analytics, CRO, product insights, and/or growth marketing Strong experience designing digital experiments and interpreting results with statistical rigor Proficiency with data fluency and experience analyzing complex datasets Experience synthesizing complex findings into clear narratives for senior stakeholders Familiarity with analytics and experimentation tooling (SQL, Adobe/GA4, Optimizely, Statsig, Piano, Braze, or similar) Demonstrated ability to manage multiple partners and workstreams in fast-moving environments Strong project management, collaboration, and organizational skills Experience with subscription funnels or paywall-driven businesses preferred #LI-HYBRID Our Benefits: Comprehensive Healthcare Plans Paid Time Off Retirement Plans Comprehensive Medical, Dental and Vision Insurance Plans Education Benefits Paid Maternity and Paternity Leave Family Care Benefits Commuter Transit Program Subscription Discounts Employee Referral Program Learn more about all our US benefits. Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets Reasonable Accommodation We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations. Business Area: Dow Jones - Marketing Job Category: Marketing & Product Management Union Status: Non-Union role Base Pay Range: $110,000 - $125,000 We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees. Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Responsibilities

The manager will lead the planning and execution of experimentation programs to drive subscription growth and optimize conversion funnels. They will also collaborate with cross-functional teams to implement AI-driven workflows and provide actionable insights for product and marketing strategies.