Manager I, Vision Care Product/Brand Marketing - Downstream (M) at Alcon

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

21 Jul, 26

Salary

0.0

Posted On

22 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing, Product Marketing, Strategic Planning, Digital Marketing, Stakeholder Management, Data Analytics, Pricing Strategy, Budget Management, Project Management, Cross-functional Leadership, Market Research, Customer Journey Mapping, Agency Management, Forecasting, Compliance, Omni-channel Marketing

Industry

Pharmaceutical Manufacturing

Description

Job Description Summary of the position: Drive sustainable profitable growth of Artificial Tears (DEOH) portfolio by designing and implementing winning marketing activation plans to achieve sales target & gain share for Health Care Professionals (HCPs), Patients, Paramedics & Allied staff providing health care support on our iconic global portfolio. This is a key role that leads the local India strategy as part of Vision Care Operational Leadership Team (VCOLT) and spearheads execution of brand plans via strong collaboration with multiple stakeholders (International Marketing Group (IMG), Sales and Cross Functions) Key Responsibilities: • As a part of the marketing team, be the unwavering voice of HCP, Patients, Paramedics & Allied staff within the organization. • Be a strong Alcon marketer with robust understanding of Alcon way of marketing (brand building framework) and the tools associated. • Through the day to day, market work, research build deep understanding of the HCPs to translate into strong customer journeys creating a foundation for designing winning activations. • With this deep understanding influence and shape the near term DEOH strategy for the India business • Be the voice of market with the IMG to ensure key insights are fed into global strategies that influence commercial programs and toolkits in line with India’s current and future needs. LEAD via strong COLLABORATION to deliver business objectives via brilliant plans and execution. • Drive planning and execution of POA (plan of action) for the year: Lead the annual brand planning process for the portfolio by closely collaborating with IMG and local stakeholders at key milestones within the process. Lead the forecasting kick off for the target process for the portfolio of brands. Collaborate with professional/medical affairs and regional business managers to design and roll out at start of the year and midyear POA (plan of action) meets Partner with Customer Development Manager and sales to drive in- clinic executions and ensure tracking of activities through KPI trackers being reported into key meetings of MMC, MCR, MOR, NSM and POA2 Design and setup the process of RTM/CMEs, train the CFT teams on the same. Brand teams owns content creation and any Veeva/Alex/ARA approvals Lead the DEOH SQUAD - Deliver the year business objectives (MS, Sales, and Profits) via robust operating rhythm for the business. - Achieve this by strong collaboration within SQUAD (procurement, finance, regulatory, professional affairs, activation, trade marketing, commercial excellence, legal and compliance) - Drive a data analytics-based decision-making approach with the squad and setup right KPIs and a strong rhythm for monitoring and reviewing the effectiveness activations. - Bring insights and lead business into key forums of Demand Planning, Monthly Operations reviews to shape and influence decisions needed for strong business planning and delivery for the year. Localization of IMG commercial programs: - By developing deep understanding of the market, HCP & Patients ensure that we influence and shape IMG Commercial program work streams to deliver on India needs. - Localize winning IMG programs by ensuring it is relevant to India customer journeys and key milestones. - Partner closely with IMG team where India is the lead/design market for Commercial Programs and/or Commercial Innovations Digital marketing transformation: - Build strong digital led marketing programs that drive strong engagement on our brands with Patients and HCPs as key touchpoints within the customer journey. - Collaborate with IMG Omni channel team to ensure we are delivering key digital needs on time for India. Pricing strategy and execution: - Own the pricing strategy for the portfolio and review continuously in light of any external regulatory or competitive changes. - Collaborate with the commercial analytics manager to deliver flawlessly the pricing strategy for the portfolio and ensure right pricing decisions are taken considering internal, external benchmarks. Marketing budget management: - Own and deploy the marketing budgets (A&P) in a manner that drives high impact and ROI. - Collaborate with finance on monthly basis to review A&P efficiency and planning. - As a part of the annual brand planning process plan for next year propose budgets in line with business objectives. Partner agency management: - Ensure partner agencies (creative and activation) are fully aligned to brand plans and working towards delivering the business objectives for the year. - Create clear briefs that help partner agencies to fully understand context and create springboards to design winning ideas that help deliver objectives. - Plan SOW (scope of work) for all partner agencies and ensure contracts are in place for the year. - Ensure all partner agencies are trained on Alcon compliance needs with the help of cross functional teams. • Other functional responsibilities: - Support Sales team in ensuring marketing related documentation is complete for tender process if any. - Responsible for adverse event and product complaint handling related activities at a local level including the collection, intake and forwarding the information to the Local Vigilance Key Requirements/Minimum Qualifications: • Bachelor's Degree with an MBA from a reputed institute • At least 8-10 years of progressive marketing experience with MNCs (Pharma/Nutrition) with minimum 4 years of experience in leading a brand or large brand line extension. • Strong experience in creating and executing digital marketing programs (Social, e-commerce, CRM etc.) • Experience and comfort in handling multiple stakeholders (regional/global, local, leadership team) and a large cross functional stakeholder team. • Passion for execution • Ability to manage through ambiguity and complex situations. • Great communicator • Comfort with turning business analytics into insights and then actions. Desirable: • Pharmacy graduate with minimum 1-2 years of prior experience in sales ATTENTION: Current Alcon Employee/Contingent Worker If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site. Find Jobs for Employees Find Jobs for Contingent Worker Alcon is an Equal Opportunity Employer and takes pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital status, disability, or any other reason. At Alcon, we are committed to helping people see better. We believe patients should have access to quality eye care regardless of their economic circumstances; however, barriers to good eye health exist for patients in both developed and emerging markets. Alcon develops and manufactures innovative devices to serve the full life cycle of eye care needs. Its surgical group is one of the largest makers of equipment used for cataract removal and laser vision correction. Its consumer products include the well-known Opti-Free line of contact lens solutions and related products. Alcon, which was founded in 1945, sells its products in 180 countries worldwide. If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site. Find Jobs for Employees Find Jobs for Contingent Worker

Responsibilities

The manager will lead the local India strategy for the Vision Care portfolio, designing and implementing marketing activation plans to achieve sales targets. They will collaborate with cross-functional teams and global stakeholders to drive brand growth and ensure effective execution of commercial programs.