Manager, IMX - Consumer & Shopper Connection Planning, Sparkling Flavors at The Coca-Cola Company

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

13 Jun, 26

Salary

0.0

Posted On

15 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Artificial Intelligence, Brand Strategy, Consumer Insights Research, Creative Development, Cross-Functional Collaboration, Data Literacy, Digital Marketing, Integrated Marketing Campaigns, Media Planning, Stakeholder Management, Connections Planning, Communication Planning, E-commerce, Agile Teams

Industry

Food and Beverage Services

Description

Job Description Summary: Manager: Senior Director, IMX - Experience Design & Connection Planning - Sparkling Flavors Location: Shanghai, China Role Type: Individual Contributor Language: Fluent English & Mandarin Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup Role Summary This role connects brand business and creative strategy to deliver a consumer‑centric ecosystem across owned, earned, shared, and paid touchpoints. It designs end‑to‑end path‑to‑purchase experiences aligned with evolving consumer behavior, technology, and market dynamics, while driving innovation, cross‑functional collaboration, and measurable business growth with a balanced, pragmatic mindset. What You’ll Do for US The Connection Planning Manager will be performing as the E2E lead of FS always-on youth recruitment campaigns, including: Lead always-on campus recruitment for Sprite and Fanta, partner with Tmall Campus, act as the expert of digital and social trends and translate these trends, business objectives, and brand strategies into always-on campus activation and channel optimization. Lead Sprite super rural from E2E, partner with cross function team of Brand, Commercial & Customer teams, franchise bottler to deliver integrated journey to close the loop from digital impressions, social conversations, transactions and advocacy. Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions. This profile requires a healthy balance of innovative thinking and business pragmatism. Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics Requirements & Qualifications Experience At least 4 years Marketing, media, and leadership experience Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands Preference for individuals with experience in working in consumer and shopper/commercial plans Experience working in cross-functional teams Communicating, influence and negotiate across multiple stakeholders Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders Work Focus Ability to lead integrated brand experience and multiple touch points that are effective and efficient Understanding of the evolved media landscape and e-commerce Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers) Ability to work in Agile cross-functional teams What We Can Do for You Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process. Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs. International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization. Skills: Artificial Intelligence (AI), Brand Strategy, Consumer Insights Research, Creative Development, Cross-Functional Collaboration, Data Literacy, Digital Marketing, Integrated Marketing Campaigns, Media Planning, Stakeholder Management Location(s): China City/Cities: Shanghai Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: April 12, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.

Responsibilities

This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints, designing end-to-end path-to-purchase experiences aligned with evolving consumer behavior. The manager will lead always-on youth recruitment campaigns for Sprite and Fanta, acting as an expert on digital and social trends to drive activation and channel optimization.