Manager, Integrated Sales & Marketing at The National Football League

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

13 Feb, 26

Salary

105000.0

Posted On

15 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sponsorship Marketing, Integrated Marketing, Sports Marketing, Campaign Management, Ad Trafficking, Ad Operations, Project Leadership, Creative Development, Collaboration, Problem Solving, Communication, Analytics, Digital Content, Fan Engagement, Media Sales, Content Strategy

Industry

Spectator Sports

Description

The Manager, Integrated Sales & Marketing will lead the strategic planning, execution, and optimization of multi-platform sponsorship campaigns across NFL Media properties, with a key focus on NFL Network’s exclusive game series and premium tentpole programming across TV, digital, and social. This role requires deep expertise in the sports media landscape, strong cross-functional leadership, and a solutions-driven mindset to support revenue growth through innovative brand integrations. Acting as a central hub between Sales, Content, Production, and League Marketing teams, this person will ensure the timely, flawless delivery of sponsorships that meet client objectives and enhance the fan experience across linear, digital, and social platforms. Responsibilities Provide project leadership in the execution of integrated sponsorships across NFL Media, including NFL Network, NFL FAST channel, NFL.com, mobile apps, and social platforms Serve as the primary stakeholder for sponsorship delivery tied to live games and high-visibility programming, ensuring all branded elements are seamlessly integrated within broadcast, shoulder content, and second-screen experiences. Partner with Media Sales and Sponsorship peers to shape go-to-market strategies for high-value assets, leveraging a deep understanding of the sports media ecosystem, fan behavior, and competitive positioning. Lead collaboration with Content, Production, and Studio teams to align on execution timelines, creative integrations, and content calendars that support sponsorship deliverables and enhance storytelling. Oversee the development and maintenance of a centralized sponsorship management system, tracking active campaigns, execution status, client deliverables, and post-campaign reporting. Direct creative development for sales materials, custom comps, pitch decks, and recaps tailored to league partners and brand sponsors, ensuring alignment with NFL Media’s visual and strategic standards. Guide pre-launch QA, trafficking, and testing of sponsorship assets across digital and social platforms, including premium takeovers, in-stream elements, and sponsored stories. Collaborate with ad operations and third-party vendors to ensure accurate setup and delivery of campaigns across all media touchpoints; troubleshoot and resolve escalated campaign issues in real time. Deliver actionable post-campaign insights and analytics to internal stakeholders and clients, translating performance data into strategic recommendations for renewals and upsells. Represent the Integrated Sponsorships function in high-level planning meetings, game-day operations, and partner briefings, acting as a key voice in aligning sponsorship goals with content execution. Qualifications Bachelor’s degree 5-7 years of sponsorship, integrated or partnership marketing, sports marketing, or media agency, campaign management, and ad trafficking or ad operations experience A proactive thinker with strong organizational skills and attention to detail A problem solver who can make situational assessments and recommend actions to management Deep understanding of and experience in the consumer-facing digital content space General understanding of ad serving technologies, specifically Google’s Ad Serving platforms Excellent written and verbal communication skills Demonstrated ability to deliver on KPIs in defined time frames A sports fan in general, and more specifically, an NFL fan Physical Demands Able to meet basic physical demands in an office setting Travel Limited travel; Potential to attend local NFL games Terms / Expected Hours of Work 40/hrs per week with occasional overtime during peak times of the season Salary / Pay Range This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting, that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range. Salary $80,000—$105,000 USD Benefits Information To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered. NO RELOCATION ASSISTANCE WILL BE PROVIDED. The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. WHO WE ARE: NFL Core Values: Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution. Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through. Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others. Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence. NFL Leadership Attributes: Build Talent: We develop and nurture potential, empowering individuals to grow and succeed. Execute: We take action with precision, delivering results that drive our goals forward. Inspire: We motivate others through vision, energy, and a commitment to excellence. Live Our Values: We embody our core principles in every decision and action. Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position. Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact WHO YOU ARE: Talent Attributes: What we expect for our employees: Embody an enthusiastic, proactive can-do attitude Embrace grit, free from ego or entitlement Excel as a relationship builder, with the ability to influence Eager learner, driven by passion rather than just ambition Encompasses an incredible work ethic with an agile mindset

Responsibilities

The Manager will lead the strategic planning and execution of multi-platform sponsorship campaigns across NFL Media properties. This role acts as a central hub between various teams to ensure the timely delivery of sponsorships that meet client objectives and enhance the fan experience.