Manager, Loyalty Experiences - 18-Month Maternity Cover at Fairmont Chateau Lake Louise Alberta

Toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

24 Dec, 25

Salary

0.0

Posted On

25 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Event Planning, Concierge Services, Direct Marketing, Digital Marketing, Social Media Management, Project Management, Loyalty Programs, Communication Skills, Interpersonal Skills, Problem Solving, Quantitative Analysis, Qualitative Analysis, Email Marketing, Content Creation, Budget Management, Reporting

Industry

Hospitality

Description

Company Description Fairmont Hotels & Resorts Join a dynamic team and be part of the Fairmont family – with 90 spectacular properties, and 34 more in the pipeline, in 30 countries around the globe, stretching from the beaches of Hawaii, to the unspoiled national parks of Canada, to the heart of London, to the deserts of the United Arab Emirates. Raffles Hotels & Resorts The Birthplace of stories and legends since 1887, Raffles is a legendary brand, steeped in history and loved by generations past, present and future. Raffles, at distinguished landmark addresses around the world, is the vibrant heart of its destination, curating experiences that are culturally enriching, intellectually stimulating and always respectful of local communities, heritage and the environment. Job Description Reporting to the Director, Loyalty & CRM, North & Central America, the key objective of this role will be to lead the experiential programs that contribute to the growth and performance of the ALL loyalty program in North & Central America. This position will develop, plan and execute the opportunities that fall under the ALL Experiences platform and will also build the marketing initiatives that support them. In addition, the role will support various social media marketing aspects. Loyalty Event & Experiences: Assist in development of NA experience strategy to drive program value, engagement and point redemption Work with hotels to develop, coordinate and execute loyalty experiences & events Work with partners and third parties to negotiate and acquire ticket allocations/VIP access to key events in NCA Manage all member details associated with each experience (i.e. pre/post communication, coordinate stay details, transportation to/from event etc.) Oversee all aspects of the ALL Experiences e-commerce redemption platform (livelimitless.accor.com) – including webpage and content creation Lead marketing initiatives for loyalty experiences including email and social content creation Liaise with central and partnership teams to market global experience opportunities in NCA – e.g. opportunities SailGP and PSG Manage loyalty experiences budget allocation Maintain ongoing internal communication for all Loyalty Experiences Regional/Central quarterly reporting to highlight experiences and associated key metrics Social Media: Help define social media strategy for NCA to align with loyalty KPI’s Work collaboratively with Marketing/Partnerships/Central teams to create and manage content for ALL NA social platforms (Facebook/Instagram) Manage and execute periodic influencer campaigns to augment experiences platform and align with ALL brand objectives including increased awareness and benefits of the loyalty program Manage paid ads across Meta platforms including campaign set up, budgeting, optimization and reporting Oversee relationship with social agency of record ensuring content and influencer activity aligns with overall strategy Regional/Central quarterly reporting to highlight social activity and associated key metrics Qualifications Minimum of 3-5 years of relevant experience in the hotel or service industry with strong background in event planning and execution, concierge services, direct & digital marketing. Hotel operations background would be considered an asset Experience managing brand social media accounts Hospitality, Marketing or business-related degree Strong understanding and experience with loyalty/CRM, marketing theory/practices/tactics, digital/email marketing Project management skills with ability to plan, prioritize and execute initiatives Experience in managing a loyalty program Ability to problem-solve and make decisions based on disciplined quantitative and qualitative analysis Excellent written and verbal communication skills, good interpersonal skills

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Responsibilities

Lead the experiential programs that contribute to the growth and performance of the ALL loyalty program in North & Central America. Develop, plan, and execute opportunities under the ALL Experiences platform and support various social media marketing aspects.