Job Title: Marketing Analytics
Location: 42 Hayden St, Toronto, ON M4Y 1V8, Canada
Remote Role: Hybrid
Type of Employment: Contractual

JOB DESCRIPTION

• Education: Degree or equivalent work experience in analytics, statistics, economics, marketing, or related quantitative fields.
• Experience with A/B Testing: Designing experiments and analyzing test results to measure business impact.
• Experience Measuring Marketing ROI: Analyze campaign performance and effectiveness across channels.
• Storytelling with Data: Ability to translate complex insights into strategic narratives.
• Stakeholder Partnership: Act as a strategic analytical partner to marketing teams (Brand, Product Marketing, Growth).
• Tool Proficiency:
  o SQL (required)
  o Excel/Google Sheets (advanced)
  o Visualization tools like Tableau/Looker (required)

o Python or R (strong plus)

• Marketing Models (Preferred): Familiarity with Multi-Touch Attribution Modeling or Media Mix Modeling.
• First-Party & Third-Party Data Analysis: Ability to integrate multiple data sources to extract insights.

ANY SPECIFIC MANDATE SKILLS REQUIRED

• SQL Proficiency: Ability to write structured and efficient queries on large datasets.
• Marketing Data Analytics Experience: 5+ years in a similar role, analyzing marketing performance and campaign impact.
• Data Analysis & Modeling: Advanced skills in Excel/Google Sheets; comfortable conducting deep-dive analyses and building models.
• Data Visualization: Proficiency in tools like Tableau, Looker, or similar platforms to build dashboards and reports.
• Communication: Strong written and verbal skills; able to present complex data clearly to non-technical stakeholders.

Please refer the Job description for details