A BIT ABOUT US

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company’s global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDxâ„¢) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents.

YOUR ROLE

We are looking for a dynamic and results-driven Marketing Executive to join our APAC marketing team. This individual will be responsible for executing a variety of field marketing initiatives, driving demand generation campaigns, managing service provider events, and spearheading C-suite engagement efforts across the APAC region (Singapore, Australia, and beyond). The ideal candidate will have a strong grasp of digital marketing, event management, content strategy, and relationship building with high-level stakeholders.

WHAT YOU€™LL DO

• Develop and implement localized marketing strategies based on sales alignment, focusing on key markets in Singapore and Australia.
• Execute field marketing activities across digital channels, events, account-based marketing (ABM), and channel marketing initiatives.
• Work closely with the sales team to ensure marketing campaigns are aligned with business objectives and drive demand generation efforts effectively.
• Generate demand for APAC audiences through various channels such as content syndications, webinars, social selling, and digital advertising.
• Oversee the execution of APAC-specific marketing campaigns, ensuring timely leads follow through with sellers and business development reps
• Track and analyze the performance of campaigns, making recommendations for optimizations.
• Source, organize, and deliver service provider events across APAC in alignment with key stakeholders (internal and external partners).
• Coordinate all event logistics and collaborate with sales and other departments to ensure maximum impact and engagement.
• Manage the event follow-up process, ensuring effective lead nurturing and conversion.
• Leverage tools such as Demandbase, LinkedIn Sales Navigator, and ZoomInfo to identify key C-suite stakeholders across APAC.
• Prioritize engagement strategies, developing personalized outreach initiatives and thought leadership content to foster relationships and drive executive-level conversations.
• Conceptualize and execute creative strategies to increase brand visibility and thought leadership with C-suite executives.
• Support the development and execution of APAC content strategies, ensuring that the content resonates with regional business trends (e.g., data centers, AI trends, etc.).
• Collaborate with internal stakeholders to create high-quality content for webinars, case studies, whitepapers, blogs, and other formats to engage with the APAC audience.
• Adapt global content strategies to suit the nuances and needs of the APAC market.
• Take on any additional tasks as assigned by the Growth Marketing Director, APAC, contributing to broader marketing initiatives and business objectives.