Manager Marketing Core/ Kids/ Accessories at PUMA

, , Germany -

Full Time

Start Date

Immediate

Expiry Date

16 May, 26

Salary

0.0

Posted On

15 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Category Marketing, Brand Management, Integrated Marketing, Annual Marketing Plan Development, Campaign Planning, Execution, Channel Activation, Content Orchestration, Full-Funnel Marketing, Activation Concepts Development, Storytelling Toolkits, Cross-Functional Collaboration, Performance Analysis, ROI Improvement, Commercial Input, European Markets Experience

Industry

Retail

Description

YOUR MISSION Build the annual marketing plan for respective categopry based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities . Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts. Drive Full-Funnel Marketing programs across all consumer touchpoints. Develop and adapt category-specific activation concepts for key launches . Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce. Execute category-led brand experiences supporting priority launches and narratives . Execute local integrated marketing planning for key brand and product campaigns . Execute with local European markets to drive sell-in and sell-through performance. Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance. Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI . Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs. Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions. YOUR TALENT 6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries. Proven experience developing annual category marketing plans aligned with global strategies. Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration. Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams. Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies. Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs. Experience working across European markets and adapting global initiatives to regional or local needs. SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 22,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Responsibilities

The manager will build the annual marketing plan for assigned categories based on global guidance, driving integrated campaign planning and execution across marketing, channel, media, and content experts. They must also develop category-specific activation concepts and execute local integrated marketing planning to drive sell-in and sell-through performance.