Drive our global marketing strategy at a regional level, covering Trade Marketing, Digital, Brand Communication, Product Marketing and PR activities
Strategic marketing planning for the local brand building and positioning
Oversee marketing communications including branding, public relations, advertising, trade shows, events, social media, implement editorial marketing
Be the marketing Go -To person for the General Manager, Head of Sales & Head of Marketing
Develop and manage channel and partner strategies and programs.
Develop and track metrics and success criteria for all marketing programs and activities
POS Excellence - implement POS guideline and oversee all marketing activities. Increase brand awareness at POS, fairs, print & social media
Plan & drive events with key stakeholders both online & offline.
Work closely with the sales team & our customers in the execution of global POS excellence strategy and e-retail guidelines in your market and increase brand space online and offline.
Collaborate with the Global Trade team and other parties to support in the Shop in Shops concept creation & project execution.
Good understanding & analysis of the market trends, customer journey & consumer behaviors within the region, both online and offline
Execute global strategy & coordinate new products launches locally
Your stroll to CYBEX:
Successfully completed a Bachelor/Master degree in Marketing or other business related fields
Several years of relevant work experience as Marketing Manager in a brand/consumer centric environment
Strong goal focus and customer orientation, affinity for design
Exceptional track record of developing and implementing marketing programs that have consistently met objectives
Ability to plan and manage at both strategic and operational levels
Fluent German and Business English
Prior leadership skills preferred with strong communication skills
Hands on with a high sense of initiative, assertiveness & drive
Analytical with high sense of organization
Knows how to collaborate cross matrix and manage multiple projects