Manager, Marketing Data and Enablement at American Express Global Business

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Aug, 26

Salary

150250.0

Posted On

14 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Data Strategy, Data Requirements Translation, Systems Thinking, Stakeholder Management, Salesforce Marketing Cloud, Data Governance, Cross-functional Collaboration, Program Management, Data Validation, Marketing Automation, Problem Solving, Communication Skills

Industry

Financial Services

Description

Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes, with small businesses representing our largest and fastest-growing segment. The Small Business Marketing team drives acquisition and customer engagement across Banking, Lending, and Card products. Within this organization, the Customer Activation team is focused on helping small businesses unlock the full value of their products through fast, simple, and effective marketing experiences — from day one and throughout their lifecycle. The Marketing Automation and Enablement team plays a critical role in enabling these experiences by building and scaling the capabilities, data, and processes required to deliver high-impact activation communications across Banking, Lending, and Card portfolios. The Manager, Marketing Data & Enablement is a pivotal role at the center of this ecosystem. This individual will own marketing data readiness — ensuring the right data exists, is trusted, and is usable to deliver relevant, timely, and impactful customer experiences. You will serve as the bridge between marketing strategy and technical execution, translating business goals into clear data requirements and partnering with Product and Engineering to deliver reusable, scalable data solutions. Beyond enabling individual campaigns, you will shape how marketing data is defined and used across the organization. This includes ensuring data is reusable across use cases, reducing one-off solutions, and building a strong foundation that supports more personalized and consistent customer engagement over time. You will also ensure that data requirements and validation standards support compliant, high-quality execution of both marketing and servicing communications. Success in this role means campaigns launch with the right data in place, teams trust and confidently use the data, and new capabilities are delivered in a way that benefits multiple marketing initiatives — not just one. You will play a key role in improving speed to market, reducing rework, and unlocking more effective targeting and personalization at scale. This is an opportunity to shape how marketing data is defined, built, and leveraged across the customer lifecycle — and to help lay the foundation for more integrated, cross-functional ways of working in the future. At American Express, our culture is built on a 175-year history of innovation, shared values [https://www.americanexpress.com/en-us/company/who-we-are/]and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: * Competitive base salaries * Bonus incentives * 6% Company Match on retirement savings plan * Free financial coaching and financial well-being support * Comprehensive medical, dental, vision, life insurance, and disability benefits * Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need * 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy * Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) * Free and confidential counseling support through our Healthy Minds program * Career development and training opportunities For a full list of Team Amex benefits, visit out Colleague Benefits Site [https://www.americanexpress.com/en-us/colleagues/benefits]. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers - Click to view the “Know Your Rights [https://www.eeoc.gov/poster]” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster. The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

Own marketing data readiness to ensure trusted and usable data for delivering impactful customer experiences across Banking, Lending, and Card portfolios. Act as the bridge between marketing strategy and technical execution by partnering with Product and Engineering to build scalable data solutions.