The Manager of Marketing Data Strategy will be responsible for strategic direction, implementation, expansion, and enterprise adoption of next-generation marketing data and analytics capabilities. This individual contributor and subject matter expert, will be part of the Enterprise Data, Analytics and Insights (EDAI) organization within Ameriprise, supporting Direct to Consumer, Digital Experience, and Marketing Analytics teams.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in data science, analytics, statistics, economics or relevant
• 5+ years of statistical and/or data analytics experience

PREFERRED QUALIFICATIONS

• Deep knowledge of Adobe CJA, AEP, Real-Time CDP, Web SDK, identity resolution frameworks, AI/machine-learning models, data integration, audience segmentation, and activation throughout the martech and adtech ecosystem.
• 5+ years of relevant experience using Adobe Experience Platform RT-CDP (Real-Time Customer Data Platform).
• Experience in the financial services industry.
• Proven experience in leading cross-functional teams and managing complex projects.
• Excellent communication and interpersonal skills, with the ability to train and mentor team members.
• Strong aptitude toward communicating complex business and technical concepts using visualization and modeling aids.