Manager, Marketing at Levi Strauss & Co.

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

06 Jul, 26

Salary

0.0

Posted On

07 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand management, Digital marketing, Content strategy, Social media strategy, DTC marketing, Campaign execution, Influencer marketing, Public relations, SEO, E-commerce, Performance marketing, Data analysis, Project management, Retail marketing, Cross-functional collaboration, Agency management

Industry

Retail Apparel and Fashion

Description

About the role: Own and execute all brand campaigns to strengthen Levis as a denim lifestyle brand Adapt and localize global brand assets within guidelines for on-time execution Create and execute all local brand campaigns across channels and platforms – including all celebrity and KOL content pieces and styling Drive on ground/events, OOH, PR, editorial and other media activations Drive product storytelling in Levis stores across formats and lead new store launch hyperlocal campaigns Build an engaging social media strategy – based on key content themes and priorities both for always-on and campaign-focused spikes across channels Drive inspiring brand expression on Levis.in and support both acquisition and retention Bring together the DTC calendar across brand, product and promotions Continuous refinement of on-site content and PDPs to elevate user experience and support SEO Create bottom funnel content designed to achieve DTC channel KPIs in partnership with performance marketing and ecommerce teams Ensure clear measurement of content effectiveness and support A/B tests on the platform Work closely with creative and media agencies to operationalize marketing calendar and build an agile ecosystem for best in class, fit-for-platform communication that drives both social and DTC Work in close collaboration with global brand guidelines to deliver consistency in brand tone and voice Work in collaboration with merchandising teams to curate looks for campaigns and focus product categories Build and socialize reporting dashboards for social, influencer, PR Explore identify roster of new agency partners and ways of working to continually strengthen Levi's capabilities in content About you: Prior marketing experience in DTC or digital forward brands in retail, CPG and advertising agencies Minimum professional experience of 6 years Preferred experience in apparel/retail Adept at working with agency partners across social, creative, PR and media Engaged and collaborative mindset with willingness to work with cross functional teams to deliver joint outcomes Pulse for youth culture, understanding of trending content styles on social Benefits We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot: Complimentary preventive health check-up for you & your spouse OPD coverage Best in class leave plan including paternity & family care leaves Counselling sessions to prioritize mental well-being Exclusive discount vouchers on Levi’s products We are an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage applications from diverse candidates, including those with disabilities, and offer accommodations throughout the selection process upon request. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. LOCATION India, Bangalore - Office FULL TIME/PART TIME Full time Current LS&Co Employees, apply via your Workday account. Our common thread: We're originals. From day one, we've been doing it our way — creating our own drumbeat and building something that's different from the rest. That's why we're looking for people who are excited about finding their career fit and transforming the future. Because at Levi Strauss & Co., you can do what you love while staying true to who you are.

Responsibilities

The Manager, Marketing will own and execute brand campaigns, manage local activations, and drive product storytelling across various channels. They will also oversee social media strategy, optimize on-site content for DTC performance, and collaborate with agencies to ensure consistent brand communication.