Manager, Marketing & Partnership VN at CIMB BANK VIETNAM

Hanoi, Ha Noi, Vietnam -

Full Time

Start Date

Immediate

Expiry Date

20 Aug, 26

Salary

0.0

Posted On

22 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Merchant Acquisition, Partnership Management, Commercial Negotiation, Project Management, P&L Ownership, Market Mapping, Stakeholder Management, Data Analysis, B2B Sales, Strategic Planning, Compliance, Risk Management, Customer Lifecycle Strategy, Financial Modeling, Relationship Management, Business Development

Industry

Banking

Description

Key Responsibilities Merchant Strategy & Planning * Market Mapping: Identify and prioritize high-potential merchant segments (e.g., E-commerce, Ride-hailing, Retail, F&B, travel etc.) that align with CIMB’s lending and acquisition goals. * Commercial Structuring: Define and develop value propositions for different merchant tiers, ensuring a balance between competitive pricing and bank profitability. * Eco-system Integration: Align merchant acquisition plans with the broader CIMB partnership strategy to ensure synergy with existing partners (e.g., integrating merchant offers into the Octo app). * Annual Roadmap: Develop a rolling 12-month merchant onboarding roadmap with clear volume and revenue targets. Merchant Growth and Onboarding * End-to-End Acquisition: Manage the full sales cycle from initial prospecting and pitching to the final execution of commercial contracts. * Negotiation: Lead commercial negotiations, including MDR (Merchant Discount Rate), transaction fees, escrow requirements, and credit loss-sharing arrangements where applicable. * Project PMO: Act as the primary Project Management Office (PMO) lead for onboarding, ensuring that Product, Tech, Risk, and Legal teams meet integration milestones for a "Go-Live" on schedule. * Scale-up Initiatives: Design and execute joint marketing campaigns with merchants to drive user activation, transaction volume, and app downloads. Performance Management and Optimization * P&L Ownership: Monitor and report on the financial performance of the merchant portfolio (e.g., # of new credit cards or customers acquisition, ENR growth). * Data-Driven Insights: Analyze transaction data to identify trends, drop-offs, or growth opportunities within the merchant's customer base. * Portfolio Health: Monitor performance vs. targets; proactively identify any gaps & risks, growth opportunities * Continuous Improvement: Regularly review and renegotiate terms with existing merchants to optimize the bank's "wallet share" and ensure long-term commercial viability. Governance and Stakeholder Management * Internal Alignment: Navigate internal approval processes by building strong business cases for new partnerships and obtaining buy-in from Senior Management. * Compliance & Risk: Ensure all merchant activities comply with SBV (State Bank of Vietnam) regulations, AML/KYC standards, and internal risk frameworks. * Relationship Management: Serve as the primary point of escalation for high-value merchants, maintaining professional long-term relationships at the C-suite or Management level. * Cross-functional Collaboration: Coordinate across Product, Marketing, Risk, Compliance Finance, Operations and IT to ensure smooth and timely execution * Support governance processes including: * Business case approvals * Product/program reviews * Post-implementation evaluations Job Specification Banking / Finance / Business degree and equivalent functional experience Minimum 5 years’ experience in business development, partnership management, or merchant acquisition within the financial service, fintech or e-commerce sectors. Proven track record of managing a portfolio of B2B partners or merchants with measurable impact on top-line revenue. Technical/Functional skills * Strong track record in driving revenue and commercial outcomes * Experience working with external partners / ecosystems * Solid understanding of customer lifecycle & personalization strategies * Data-driven mindset with ability to translate insights into actions * Strong stakeholder management and execution capability Personal skills * Multi-task handling skill * Communication skill * Time management skill * Motivated and energetic * Strong written and verbal critical reasoning * Result oriented * Able to focus attention on detail With operations that span 15 different markets across the region, the opportunity to expand your experience, test your capabilities, and exhibit your resilience is ample. #teamCIMB is always keen to welcome the ones who are ready to make that very special difference – for themselves and the bank.

Responsibilities

Responsible for expanding the bank's digital footprint by acquiring and managing high-value merchant partnerships. This includes negotiating commercial frameworks and leading cross-functional teams to drive revenue growth and balance sheet enhancement.