Manager, Marketing Process Insights & Initiatives at TD Bank
Toronto, ON, Canada -
Full Time


Start Date

Immediate

Expiry Date

14 Nov, 25

Salary

91200.0

Posted On

14 Aug, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Data Analysis, Sharepoint, Reporting, Secondary Education, Asana, Technology, Change Management, Communication Skills, Connections, Interpersonal Skills, Data Analytics, Analytical Skills, Conflict Resolution, Jira, Time Management, Confluence, Marketing Operations

Industry

Marketing/Advertising/Sales

Description

JOB DESCRIPTION:

The Marketing Strategic Operations team is charged to drive value by effectively and efficiently running the business of marketing, enabling an optimal colleague experience. This includes Business Management, Process Management, Change Management and communication, Knowledge Management and Business Application Management on behalf of North American Marketing, Customer Experience and US CAPA.

JOB DETAILS

This position reports to the Senior Manager, Marketing Strategic Operations. The successful candidate will play a key part in turning data into insights, driving cross-functional collaboration, and enabling process excellence. With the implementation of Adobe Workfront, we are entering a new phase of visibility and accountability for our marketing campaign execution process, and we’re looking for someone eager to make sense of it all. This person will also help champion process simplification work, assess the impact of initiatives holistically, and contribute thought leadership in the Marketing and Creative Operations space.
The candidate must be a self-starter who can exhibit strong data and reporting abilities, excellent judgement , and will have demonstrated ability for managing business process, identifying and implementing process improvement opportunities and delivering outcomes that positively impact the organization.

JOB REQUIREMENTS

  • 3–5+ years of experience in marketing operations, process improvement, data analytics, or related fields.
  • Familiarity with workflow platforms (e.g. Adobe Workfront, Jira, Asana) and marketing campaign processes.
  • Strong analytical skills and ability to translate data into actionable insights.
  • Experience with Agile working models or supporting cross-functional improvement pods.
  • Proven ability to assess operational impact (e.g. speed to market, process cycle times).
  • Passion for Marketing/Creative Ops trends and curiosity about workflow innovation.
  • Strong collaboration, communication, and storytelling abilities.
  • Experience in identifying and implementing improvement projects of varying size and complexity, potentially impacting people, process, and technology
  • Proven ability to see business processes through the customer/employee lens
  • Excellent communication skills – professional, confident, transparent and concise communicator
  • Ability and comfort working with and building employee facing applications such as Sharepoint, Confluence and Connections
  • Strong facilitation, negotiation, conflict resolution and influencing skills
  • High degree of organizational awareness; understanding of where to engage to efficiently manage issues

SPECIFIC EDUCATIONAL REQUIREMENTS/ACCREDITATIONS:

  • Post-Secondary education

SKILLS CATEGORY

  • Data Analysis & Reporting
  • Excellent written, verbal and presentation skills
  • Process Management/Six Sigma
  • Change Management
  • Time Management
  • Business Partnering
  • Effective Communicator
  • Impact & Influencing
  • Organizational Intelligence
  • Interpersonal Skills
  • Resilience
  • Facilitation skills

WHO WE ARE:

TD is one of the world’s leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Responsibilities
  • Own the development of reporting and insights tied to marketing campaign execution data from Adobe Workfront.
  • Analyze performance metrics such as task duration, speed to market, handoff delays, and process adherence.
  • Identify data quality issues and drive remediation efforts.
  • Build dashboards and visualizations to help stakeholders monitor progress and risks.
  • Collaborate with technology partners to enhance data access and reporting capabilities.
  • Serve as a key team member in process simplification pods, using Agile methodologies to drive improvements.
  • Facilitate cross-functional collaboration to document current-state pain points and co-create solutions.
  • Help run Agile ceremonies as needed (e.g. retros, reviews, standups).
  • Track and report on simplification milestones and outcomes.
  • Assess and quantify the impact of process improvement initiatives on speed and efficiency.
  • Work with stakeholders to estimate cycle time reductions (e.g. days saved) tied to roadmap initiatives.
  • Build measurement frameworks and communicate value to leadership and partners.
  • Continuously refine KPIs tied to process performance.
  • Stay current on emerging trends in Marketing and Creative Operations, including workflow technologies, operating models, and governance best practices.
  • Manages, owns and updates procedures and collaborates with Governance and Control teams in managing any risk withing our procedures. Ensures alignment of procedures with enterprise audit standards
  • Act as a process SME on functional process improvement opportunities to ensure alignment to our marketing campaign execution methodology
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