Manager Marketing Retail Flagship at PUMA

, , Germany -

Full Time

Start Date

Immediate

Expiry Date

16 May, 26

Salary

0.0

Posted On

15 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Retail Marketing, Campaign Planning, Consumer Insight, Cross-functional Collaboration, Project Management, Stakeholder Management, Budget Management, Performance Tracking, Visual Merchandising Partnership, Brand Consistency, Vendor Coordination, In-store Activations

Industry

Retail

Description

YOUR MISSION Develop and implement comprehensive retail marketing plans that align with brand strategy and commercial objectives. Tailor in‑store campaigns, promotions, and product launch activations to drive consumer engagement and increase sales. Manage the flagship store’s marketing calendar to ensure timely and consistent rollout of all brand initiatives. Analyze customer behavior, market trends, and competitive activities to inform retail marketing tactics and identify opportunities for improvement. Partner with Visual Merchandising teams to ensure in‑store storytelling, signage, and displays reflect brand guidelines and deliver a premium experience. Oversee the production of POS materials, digital content, and event assets while ensuring brand consistency across all touchpoints. Coordinate campaign development and execution with external vendors and agencies when needed. Collaborate closely with Retail Operations, PR, Sales, and Brand teams to maintain alignment and share insights for continuous improvement. Support store leadership in integrating marketing activities that enhance overall retail performance. Manage and allocate the marketing budget responsibly, and track campaign performance to optimize future initiatives. YOUR TALENT Strong retail marketing and campaign‑planning to design, execute, and optimize flagship‑level marketing initiatives effectively. Solid analytical and consumer‑insight capability to interpret market trends, understand customer behavior, and translate insights into actionable strategies. Excellent cross‑functional collaboration skills to work closely with Visual Merchandising, Retail Operations, PR, Sales, and Brand teams to ensure aligned execution. High operational excellence and project‑management capability to manage calendars, coordinate vendors, and deliver campaigns on time and within scope. Strong communication and stakeholder‑management skills to maintain clarity, alignment, and consistent storytelling across teams and channels. Sound budget management and performance‑tracking skills to allocate spend efficiently and evaluate campaign effectiveness for continuous improvement. SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 22,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Responsibilities

The manager will develop and implement comprehensive retail marketing plans aligned with brand strategy, tailoring in-store campaigns, promotions, and product launches to drive engagement and sales. This includes managing the flagship store's marketing calendar, analyzing customer behavior, and overseeing the production of POS materials and digital content.