WHO WE ARE

Royal Botanic Gardens Victoria (RBGV) employs over 240 staff overseeing two beautiful world-class gardens, Royal Botanic Gardens Melbourne and Royal Botanic Gardens Cranbourne. The organisation fosters an understanding and appreciation for plants and the natural world through arts and culture and education programs, world-leading scientific research, plant conservation programs, and promotes health and wellbeing in nature. For further information please visit https://www.rbg.vic.gov.au/

As Manager Marketing at RBGV, you will drive strategic initiatives that grow our brand and strengthen community connection. Leading a team of two, you will drive the development and delivery of campaigns across digital, print and social platforms to boost visitation, program attendance, and revenue streams. With a focus on digital excellence, you’ll oversee engaging content creation and ongoing website optimisation to ensure best-in-class user experience, accessibility, and content management. You will manage relationships with agencies, designers, and partners, ensuring brand consistency and identifying opportunities through research and insights.