Manager Marketing Technology at Qatar Airways

Doha, , Qatar -

Full Time

Start Date

Immediate

Expiry Date

09 Sep, 26

Salary

0.0

Posted On

11 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Activation, Advertising Technology, Marketing Automation, First-Party Data Strategy, Google Marketing Platform, Adobe Analytics, Project Management, Data Governance, Segmentation, Stakeholder Management, Dynamic Feed Management, Digital Marketing, Analytical Thinking, Technical Platform Leadership, Compliance, AI in Marketing

Industry

Airlines and Aviation

Description

About the role Manager Advertising Technology will oversee the data activation and advertising technology strategy. This role involves planning and managing the roadmap for implementing marketing and advertising platforms, focusing on automation while ensuring compliance with data regulations. This position will utilize first-party data to achieve top-tier targeting and tracking and will play a crucial role in connecting digital platforms to drive commercial success. Additionally, this position aims to empower the team to excel in data-driven marketing. Key Accountabilities include: Develop and manage a comprehensive roadmap for data activation strategies that are intricately aligned with overarching commercial objectives, while actively identifying and generating new revenue growth opportunities within the market. Serve as the technical platform lead for key advertising platforms, such as Google and Meta, ensuring the optimal utilization of their advanced features to drive innovation and improve campaign effectiveness continuously. Advocate for and facilitate the adoption and integration of state-of-the-art marketing and advertising tools, leveraging artificial intelligence, automation, and dynamic ad delivery systems to enhance targeting and engagement strategies. Explore new market trends and evaluate new technology to ensure best in class data driven marketing. Define commercial benefits and risks around the use of first party data to support with the delivery of new projects. Maximize the effectiveness of first-party data by employing advanced segmentation techniques and analytical approaches to create targeted and impactful advertising strategies. Develop and manage comprehensive processes and frameworks to guarantee the consistent and compliant usage and sharing of data specifically for advertising and reporting objectives, ensuring adherence to legal and regulatory standards. Conduct thorough analyses of emerging market trends and evaluate cutting-edge technologies to ensure the implementation of best-in-class practices in data-driven marketing, positioning the organization as a leader in the industry Clearly define the commercial benefits and associated risks involved in the utilization of first-party data, providing strategic insights that support the successful delivery of new projects and initiatives Design and implement robust frameworks that enable the orchestration and personalization of marketing communications, leveraging real-time data on available campaigns and offers to optimize customer engagement and conversion rates Manage processes and frameworks to ensure a consistent and compliant use and sharing of data for the purpose of advertising and reporting Identify opportunities to leverage automation in campaign management such as campaign creation, workflows, processes and creatives Engage in effective collaboration among various departments, specifically focusing on digital initiatives, product development, and information technology in order to drive innovation, improve processes, and deliver outstanding results for projects Establish a robust data-driven methodology that emphasizes continuous testing and learning, leveraging advanced measurement solutions to derive actionable insights and maximize campaign effectiveness Implement and maintain rigorous tracking and measurement frameworks that promote data governance, ensuring data quality, integrity, and accessibility across all digital initiatives. Identify and capitalize on opportunities to incorporate automation in campaign management, enhancing efficiency in campaign creation, optimizing workflows, streamlining processes, and enhancing creative asset management Oversee the implementation and optimization of dynamic feed management systems to enhance advertising effectiveness, ensuring real-time updates and data synchronization for improved campaign performance Foster cross-functional collaboration with digital marketing, product development, and IT teams to ensure all initiatives align with business objectives and support seamless execution Ensure seamless integration with various platforms and tools, facilitating efficient data usage and activation to improve targeting and personalization in marketing efforts Spearhead the procurement of new technologies and tools as necessary, conducting thorough feature comparisons and evaluations to identify the best solutions for enhancing operational capabilities and achieving strategic goals Perform other department duties related to his / her position as directed by the Head of the Department Be part of an extraordinary story Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before. About you Qualifications: Minimum qualification of bachelor’s degree or equivalent is essential 8+ years of job-related experience. Experience working in a large corporate environment. Experience in digital marketing. Strong technical understanding of marketing and advertising technology. Experience with Google marketing platform. Strong project management skills. Strong analytical mindset to interpret complex data. Expert user of marketing and analytics platforms (Adobe & Google). Strong communication skills to manage internal and external stakeholders. Excellent command of the English language. About Qatar Airways Group Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

Responsibilities

Oversee the data activation and advertising technology strategy to drive commercial success through automation and first-party data. Manage the roadmap for marketing platforms while ensuring compliance with data regulations and optimizing campaign effectiveness.