Manager Marketing VM & Training at PUMA

, , Germany -

Full Time

Start Date

Immediate

Expiry Date

16 May, 26

Salary

0.0

Posted On

15 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Visual Merchandising, Retail Marketing, Concept Development, Brand Storytelling, Training Material Creation, Visual Guidelines, Retail Operations, Commercial KPIs, Stakeholder Management, Cross-functional Collaboration, Agility, Solution Orientation, Communication, Brand Execution, Marketing Calendar Alignment

Industry

Retail

Description

YOUR MISSION Develop regional visual merchandising concepts, boards, and guidelines that translate global brand direction into commercially relevant in‑store executions. Adapt global VM frameworks and toolkits into regionally executable concepts aligned with seasonal priorities, launches, and brand moments. Balance brand storytelling with commercial needs by tailoring VM solutions for full‑price, outlet, and campaign‑driven environments. Design scalable VM concepts suitable for different store sizes, layouts, and retail formats. Ensure operational feasibility for Field VM teams and Local Retail Managers by adapting concepts to real store conditions and constraints. Serve as the bridge between strategic VM direction and day‑to‑day store execution to secure consistent implementation. Develop training materials, visual guidelines, and hero‑product education content to support store teams and elevate execution standards. Record and deliver VM training videos that clearly explain concepts, execution rules, and visual standards. Align visual merchandising plans with the regional marketing calendar, commercial activations, and collection drops in collaboration with Marketing, Sales, and Merchandising. Work cross‑functionally with Global VM, Regional Retail, Field VM, and store teams while continuously gathering store feedback to refine and improve VM concepts. YOUR TALENT A strong visual merchandising and retail marketing expertise, grounded in 5+ years of hands‑on experience developing, adapting, and implementing VM concepts across diverse retail environments. A solid understanding of retail operations and commercial KPIs, enabling the ability to connect visual storytelling with sell‑through performance and store‑level execution realities. A high level of creative capability, paired with a strong commercial mindset, to balance brand expression with operational feasibility and business impact. An advanced training and communication competency, including the ability to create, present, and record clear and engaging VM training content for store and field teams. A strong collaboration and stakeholder‑management skillset, essential for working closely with Store Teams, Field VM, Regional Retail, Marketing, and Global VM partners. A high degree of agility and solution orientation, allowing quick adaptation of VM concepts to different store formats, operational constraints, and evolving brand priorities. SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 22,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Responsibilities

The role involves developing regional visual merchandising concepts, guidelines, and training materials to translate global brand direction into commercially relevant in-store executions across various retail formats. This requires aligning visual plans with the regional marketing calendar and collaborating cross-functionally to ensure consistent implementation and execution standards.