Manager, Media Channels & Partnerships at Hong Kong Trade Development Council

Hong Kong Island, Hong Kong, China -

Full Time

Start Date

Immediate

Expiry Date

29 Jun, 26

Salary

0.0

Posted On

31 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Campaigns, Digital Marketing, Social Media, Google Ads, Programmatic Platforms, Content Creation, Copywriting, Stakeholder Management, Budget Management, Performance Analysis, Market Analysis, Media Analysis, Project Management, Event Management, Communication, Problem-Solving

Industry

International Trade and Development

Description

Responsibilities: * Plan, develop and execute integrated media campaigns to promote HKTDC events, exhibitions and programme; * Manage end‑to‑end digital marketing campaigns across channels including social media, Google Ads, display and programmatic platforms; * Create and oversee marketing content, including copywriting, visual design concepts and social media content, ensuring brand consistency and effectiveness; * Coordinate and liaise with internal stakeholders, media partners, vendors and creative agencies closely to drive effective campaign execution; * Monitor and manage marketing budgets, campaign performance, analyze results, and prepare reports with actionable insights; * Stay abreast of marketing trends, new media channels and digital platforms to enhance campaign effectiveness; * Conduct market, audience and media analysis to support media planning and strategic decision‑making. Requirements: * Bachelor's degree in Marketing, Communications, Business, Event Management or related disciplines; * A minimum of 4 years’ solid working experience in all-rounded marketing and event management; * Proficient in digital marketing, including social media platforms such as Facebook, Instagram, Threads, LinkedIn, WeChat, RedNote etc; * Solid experience with analytics and monitoring tools, including Google Analytics, Adobe Analytics, Tealium, Meltwater, and similar platforms; * Proficient in MS Office; experience with design and video editing tools is an advantage; * Proven ability in communication and stakeholder management; * Strong project and event management capabilities, with the ability to work under pressure and manage multiple priorities in a fast‑paced environment; * Detail‑minded, well‑organized, and proactive; * Creative and resourceful, with a problem‑solving mindset; * Excellent written and spoken Chinese (Mandarin) and English, with strong copywriting and presentation skills. Candidates with less experience may be considered for Assistant Manager.

Responsibilities

The role involves planning, developing, and executing integrated media campaigns for HKTDC events, managing digital marketing across various channels, and overseeing marketing content creation to ensure brand consistency. This includes coordinating with internal teams, partners, and agencies to drive effective campaign execution.