Manager of E-Commerce & Growth Marketing at Alabaster Co

Los Angeles, California, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Feb, 26

Salary

155000.0

Posted On

07 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

E-Commerce, Performance Marketing, Channel Strategy, Data Analysis, Team Leadership, Meta Ads, Amazon, Shopify, TikTok Shop, Wholesale, Financial Acumen, Communication Skills, Creative Testing, Conversion Optimization, LTV Modeling, CAC Modeling

Industry

Design

Description

About Alabaster Alabaster is one of the most exciting and fast-growing companies in faith-based publishing today. Founded in Los Angeles, we create beautiful and compelling Christian products — integrating thoughtful design, theological depth, and cultural relevance to help people engage with faith in meaningful ways. What began as a Kickstarter campaign in 2016 has grown into a brand that has sold over 1 million Bibles and books — helping to pioneer a new category in Christian publishing where design and spiritual depth go hand in hand. You’ll find our products everywhere — from TikTok Shop and Barnes & Noble to independent bookstores and major Christian conferences across the country. Our titles regularly appear on multiple Amazon Best Sellers lists, backed by over 5,000 five-star reviews. We've been featured by The Washington Post, Fox Business, and Christianity Today, and Alabaster has made six appearances on the Inc. 5000 list of fastest-growing private companies. At the heart of it all is our 16 person team — a mission-driven, creatively brilliant group of people who care deeply about doing work that matters. We’re building a culture of creativity, excellence, and impact — and we’re just getting started. If you're excited about creating high-quality, design-forward products that inspire people — we’d love to meet you. The Opportunity Our vision is to see all humanity experience God as beautiful — and we believe the future of Christian formation must be creative, accessible, and shaped by culture-makers who care deeply about both truth and creativity. Over the next 10 years, we’re building Alabaster into a category-defining Christian brand — one that spans across more than just book publishing. We’re assembling a world-class team of builders, storytellers, and operators to make that vision real — people who are hungry to grow, grounded in purpose, and ready to create products that inspire generations. If you're looking for a once-in-a-decade opportunity to help shape the future of faith and culture — we’d love to meet you. At Alabaster, You’ll Enjoy Ownership and Impact: You’ll be trusted to take ownership of your work and make meaningful contributions from day one. We move fast, stay scrappy, and make decisions that drive real results — with plenty of room for initiative and leadership. A Purpose-Driven Team: We’re not just here to sell books — we’re here to build something that matters. Every team member plays a role in shaping products that people love, share, and grow with. You’ll join a team that cares deeply about craft, culture, and impact. Top-Tier Team, Grounded in Values: You’ll work alongside thoughtful, talented people who lead with humility and believe relationships matter. We’re proud of our culture — shaped by people who go above and beyond, care deeply, and show up fully. Real Results, Not Just Vibes: Alabaster has a 95% employee retention rate, a 5-star Glassdoor review, and has made six appearances on the Inc. 5000 list of fastest-growing private companies. We’re not just a great place to work — we’re a great team doing great work. Key ResponsibilitiesRevenue & Profitability Ownership Own topline revenue and contribution margin across Amazon, Shopify (DTC), TikTok Shop, and Wholesale channels. Develop and manage annual sales and profit forecasts, ensuring growth aligns with company margin targets. Analyze performance by channel—balancing ad spend, shipping, merchant fees, and fulfillment costs to improve contribution margin. Partner with Finance and Operations to align forecasts, inventory flow, and pricing strategies that optimize profitability. Report weekly on sales, contribution margin, and channel efficiency to leadership. E-Commerce & Performance Marketing Lead Alabaster’s Meta Ads strategy and execution—owning campaign setup, creative testing, targeting, and ROAS optimization. Oversee external partners for Amazon PPC, TikTok Ads, and Google Ads, ensuring spend efficiency and performance accountability. Develop cross-channel attribution and LTV models to guide spend toward high-return audiences and products. Continuously test and refine paid media strategy to balance growth, margin, and customer acquisition cost (CAC). Channel Strategy & Optimization Oversee execution and optimization across all key channels: Amazon: Partner with the marketplace team to maintain account health, pricing, and advertising performance. Shopify: Drive DTC revenue growth through ad optimization, conversion improvements, and promotional planning. TikTok Shop: Scale product discovery and affiliate performance through platform partnerships. Wholesale: Align product launches, inventory, and pricing to expand retail distribution (e.g., Ingram, Christian bookstores). Identify trends, new platform opportunities, and growth levers to increase both sales and efficiency. Team Leadership Lead and mentor a team of 4–5 specialists across Amazon, Paid Media, Shopify, and Wholesale. Build structure and accountability through clear OKRs, feedback, and growth plans. Foster collaboration with Brand, Creative, and Operations to ensure seamless campaign execution. Data, Systems, & Reporting Build dashboards and reporting systems that track sales, contribution margin, CAC, ROAS, and LTV across all channels. Use data to drive strategic recommendations for pricing, promotions, and product mix. Present quarterly business reviews with actionable insights to leadership. Must-Haves 6–10+ years in e-commerce, performance marketing, or channel strategy at a DTC, CPG, or lifestyle brand. Proven ability to drive both revenue growth and contribution margin improvement across multiple e-commerce channels. Hands-on experience managing Meta Ads campaigns (strategy, creative testing, optimization). Strong understanding of Amazon, Shopify, TikTok Shop, and Wholesale channel dynamics. Solid financial and analytical acumen—comfortable interpreting P&Ls, ad spend efficiency, and margin data. Demonstrated success managing and developing a cross-functional team. Proficiency in Excel/Google Sheets, Google Analytics, Meta Ads Manager, and marketplace dashboards. Excellent communication and leadership skills with a bias toward ownership and accountability. Nice-to-Haves Experience scaling an eight-figure e-commerce business or owning P&L responsibility. Familiarity with Ingram, CoreSource, NetSuite, or other wholesale operations platforms. Knowledge of creative testing, conversion optimization, and LTV/CAC modeling. Exposure to both DTC and omnichannel retail business models. Passion for mission-driven, faith-based brands and alignment with Alabaster’s vision of Beauty on Earth. Dealbreakers No direct experience managing Meta Ads or e-commerce profitability. Preference for highly corporate, slow-moving environments. Inability to balance revenue goals with disciplined margin management. Weak follow-through or communication across cross-functional teams. What We Offer: The expected salary range for this position is $95,000 to $155,000 per year, depending on experience. Exceptional health coverage (medical, dental, vision) with 99% of premiums covered by us. A 401(k) plan with a 3% salary contribution from us, enroll after six months. Generous paid time off (PTO) and paid holidays. Enjoy various stipends for work and wellness, and a generous 85% discount on company products. A collaborative, mission-driven, and growth-oriented work environment. Opportunity to directly impact the financial strategy of a rapidly growing e-commerce company.

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Responsibilities

The Manager of E-Commerce & Growth Marketing will own topline revenue and contribution margin across various channels, including Amazon and Shopify. They will lead performance marketing strategies and oversee a team of specialists to drive growth and profitability.