Manager, Outbound Marketing at Sony Music Global Job Board

Seoul, , South Korea -

Full Time

Start Date

Immediate

Expiry Date

12 Aug, 26

Salary

0.0

Posted On

14 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Outbound Marketing, Campaign Management, Global Artist Promotion, Data Analysis, Cross-functional Collaboration, Strategic Planning, Digital Trend Monitoring, Korean Fluency, English Fluency, Cultural Awareness, Stakeholder Management, Content Strategy

Industry

Musicians

Description

As the Outbound Marketing Manager, you will develop and execute end-to-end outbound marketing campaigns for SMEK’s growing roster of domestic and owned artists. Artists choose Sony Music to leverage the extensive network and build opportunities for growth and recognition outside of Korea. At a time when the eyes of the world are on Korea, it is essential to show our strength in promoting our artists while preserving their core identity. What you will do: Develop and execute end-to-end outbound marketing campaigns for artists, collaborating closely with label partners and cross-functional teams including commercial, digital, DSP, press, radio, and commerce in alignment with management’s creative direction and release priorities. Collaborate with global partners and regional teams to deliver integrated, high-impact campaigns, ensuring clear and timely communication across time zones and cultural contexts to drive seamless execution. Serve as the primary liaison between management, labels, internal & regional teams, ensuring seamless communication, alignment on global timelines, and culturally relevant execution across all initiatives. Provide strategic input on adapting global creative and content initiatives for international audiences, while preserving each artist’s core identity. Serve as the primary liaison between management, labels, internal & regional teams, ensuring seamless communication, alignment on global timelines, and culturally relevant execution across all initiatives. Monitor digital trends and analyze global fan behavior to inform content strategy and drive community growth. Who you are: Technical Capabilities: Fluent in Korean and English. 7+ years of experience in music marketing ideally within a major label, talent management firm, or agency, with a proven track record of leading global artist campaigns, including cross-border releases. Data analysis skills. Behavioral Capabilities: Communication: Able to articulate an idea or point of view verbally or in writing succinctly, with clarity and confidence, adapting the message to different audiences. Collaboration: Able to empower each other to make the right decision. Be honest and open with the necessary information that benefits individuals or the team. Open to learn and grow together and take feedback when there is an opportunity to improve. Agility: Able to respond and adapt quickly to changes, maintain a flexible attitude and use the new conditions to evolve their thinking. Not afraid to move quickly and make bold decisions. Creativity: Able to generate new and useful ideas and to execute marketing plan through a variety of media and digital and non-digital platforms. Able to celebrate our wins and learn from our loses. Problem Solving: Has a "can-do" attitude and sees obstacles as opportunities to find alternative ways to do things and grow, demonstrating resourcefulness and flexibility. Able to think of new ways to tackle challenges. Go above and beyond to move forward and address any obstacles to organization’s collective progress. Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviours in different teams and countries. Compliance: Able to make equitable and ethical decisions that have a positive impact on the teams, business, partners, industry communities and planet. What we give you: You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey A modern office environment designed to foster productivity, creativity, and teamwork We invest in your professional growth & development Equal Opportunities As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability. Privacy Policy Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Responsibilities

Develop and execute end-to-end outbound marketing campaigns for domestic and owned artists to drive global growth and recognition. Act as the primary liaison between management, labels, and regional teams to ensure culturally relevant execution and alignment on global timelines.