Manager-Performance Marketing (South) at AppsForBharat

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

27 May, 26

Salary

0.0

Posted On

26 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Campaign Growth, CAC, ROAS, Revenue, Margins, Meta Ads Manager, Google Ads, Excel, Google Sheets, Analytical Mindset, Cross-functional Collaboration, Experimentation, Full-funnel Growth Strategies, Data Analysis

Industry

technology;Information and Internet

Description

About Job We are looking for a Manager - Performance Marketing who can combine sharp analytical skills with executional excellence to drive impact across paid channels. This is a great opportunity for someone who wants to own campaign growth, business metrics (CAC, ROAS, revenue, margins), and cross-functional marketing impact at scale. If you’re someone who thrives in a fast-paced growth environment, is data-driven, and loves experimenting with Google, Meta, and emerging ad platforms, this role is your chance to shape the marketing engine for one of India’s most exciting devotional-tech platforms. Skills & Qualification 4-6 years of experience in performance marketing with proven results in scaling campaigns Strong expertise in Meta Ads Manager, Google Ads and related tools Proficiency in Excel/Google Sheets for reporting & analysis Analytical mindset with ability to link campaign performance to business metrics Excellent communication and cross-functional collaboration skills Ownership-driven attitude with focus on business results, not just vanity metrics Responsibilities Plan, launch & manage campaigns across Google Ads, Meta (Facebook/Instagram), Campaign Strategy & Growth Own and scale paid campaigns across Meta (FB/IG), Google Ads, and emerging digital channels. Develop full-funnel growth strategies to drive awareness, acquisition, and conversion for puja services. Build scalable frameworks for campaign execution and expansion into new markets. Business Ownership Take ownership for the new puja vertical with focus on revenue growth, CM1, CM2, and sustainable CACs. Drive vertical-level growth strategy—identify high-potential categories, align puja offerings with consumer needs, and unlock new opportunities. Conduct deep-dive analyses to link marketing performance with business impact. Optimization & Experimentation Lead systematic experimentation on creatives, audiences, placements, landing pages, and offers. Push for constant improvement in efficiency metrics (CPA, ROAS) while also scaling volume. Leverage data insights to identify high-ROI opportunities and sunset underperforming initiatives. Cross-functional Leadership Work closely with category teams to plan campaigns around puja calendars, festivals, and auspicious occasions. Collaborate with content & creative teams to build narratives that drive conversion and trust. Partner with product & CRM to optimize the user journey, retention flows, and monetization. Ensure alignment across all stakeholders to hit growth targets for the vertical.

Responsibilities

The manager will plan, launch, and manage paid campaigns across Google Ads, Meta, and emerging channels, owning the scaling of these campaigns to drive awareness, acquisition, and conversion for puja services. This role also involves taking ownership of revenue growth, sustainable Customer Acquisition Costs (CACs), and driving vertical-level growth strategy.