WHY DO WE NEED YOU?

The Manager of Product Information Strategy is a key role on the Corporate Marketing team that holds oversight for effective product data and digital assets for CertainTeed’s extensive portfolio of products. Partnering closely with IT and business units, this individual oversees a centralized team in marketing that leads our Product Information Management and Digital Asset Management initiatives, building processes and best practices, creating guidelines and standards for effective marketing assets, and ensuring the organization has the most effective product data and assets to facilitate findability and awareness and promote product preference. This role is pivotal in aligning our product data architecture with business objectives, ensuring that product information serves as a powerful, predictive tool across various platforms, including our website, SEO, retail PIM syndication, internal tools, and third-party solutions. The ideal candidate will be a forward-thinking leader with expertise in data governance, data architecture, and strategic data configuration.
Strategic Data Leadership: Lead the design, implementation, and continuous enhancement of a robust product data strategy that aligns with business goals and enables seamless data flow across all systems, including website, SEO, retail syndication, internal tools (e.g., assembly and spec tools), and third-party platforms (e.g., Showpad).
Commercial Data Excellence: Leverage data analytics to gain insights into market trends and customer behavior, enabling tailored product positioning and enhancing the commercial impact of product data. Ensure that data is utilized to support strategic decision-making and collaboration across sales, marketing, and product teams for improved marketing effectiveness and revenue growth.
Data Governance & Compliance: Establish, drive implementation of, and oversee data governance policies, ensuring data integrity, accuracy, and compliance with industry standards, systems, policies, and regulations.
Data Architecture Optimization: Design and maintain data architecture and formats that support flexible syndication and agile data use across all platforms, ensuring data is positioned to optimize sales, marketing, and customer experience.
System Integration & Configuration: Oversee the configuration of product data to support sales of systems and solutions, ensuring smooth data flow to all downstream systems and third-party platforms.
Sustainability Data Management: Drive strategies for the effective use of sustainability data, ensuring alignment with industry standards (e.g., Common Materials Framework, Ecomedes) and enhancing product positioning for sustainable solutions.
Continuous Improvement: Develop and maintain processes for data validation, cleansing, and optimization, ensuring data is always accurate, current, and fit for purpose.
Leadership & Influence: Act as a thought leader in product data management, driving innovative strategies, mentoring team members, and influencing stakeholders across the organization.

A LITTLE MORE ABOUT US

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm’s slogan “Quality Made Certain, Satisfaction Guaranteed,” inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, trim, insulation, drywall and ceilings.
A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada. www.certainteed.com

Please refer the Job description for details