Manager Product Marketing LATAM at TTI, Inc.

Ciudad de México, Zacatecas, Mexico -

Full Time

Start Date

Immediate

Expiry Date

02 Oct, 26

Salary

0.0

Posted On

04 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-To-Market Strategy, P&L Ownership, Financial Modeling, Pricing Strategy, Market Analysis, Cross-Functional Leadership, Product Lifecycle Management, Customer Segmentation, Competitive Intelligence, Strategic Planning, Executive Presentation

Industry

Manufacturing

Description

Lead the strategic development and commercialization of assigned product categories across the full lifecycle—from market insight to execution—ensuring sustainable revenue growth, market share expansion, and product profitability. This role is responsible for driving New Product Introductions tailored to the Latin American market. Job Description: Duties and Responsibilities Strategic Leadership Lead the 3-year strategic planning process for assigned product categories, defining growth opportunities, pricing strategies, customer segmentation, and channel strategies. Own full lifecycle management of the product portfolio (innovation, launch, optimization, maturity, and obsolescence). Drive financial performance analysis: revenue, profitability, ROI, pricing elasticity, and forecast accuracy. Market Insight and Commercial Strategy Lead the end-to-end New Product Introduction process for Latin America, developing robust commercial plans that guarantee successful regional market entries and alignment with local supply chain capabilities. Lead market research activities, including field testing, customer voice studies, regulatory analysis, and competitive intelligence. Define and approve product positioning, messaging, and commercial value propositions. Develop go-to-market strategies including launch roadmap, promotional plans, training deployment, and commercial activations. Assess operational feasibility, market nuances, and regional compliance requirements to mitigate risks prior to product launches. Cross-Functional Leadership Directly manage, coach, and develop a regional product team, establishing priorities, evaluating performance, and driving professional growth. Lead cross-functional launch teams involving Finance, Sales, Channel Marketing, Operations, and Supply Chain. Partner with key distributors, retailers, customers, and influencers to drive penetration and channel adoption. Present strategies and performance updates to executive leadership. Education and Experience Requirements Bachelor’s degree in marketing, Business, or similar (MBA preferred) 5–8 years of experience in Product Marketing, Product Management, or Strategic Commercial roles Proven leadership in go-to-market strategy, P&L ownership, and cross-functional management Strong business acumen with expertise in financial modeling, pricing strategy, and market analysis Excellent influencing, communication, and executive presentation skills Availability to travel up to 30% TTI is a world-class leader in design, manufacturing and marketing of Power Tools, Hand Tools, Outdoor Power Equipment, and Floor Care and Appliances for consumers, professional and industrial users in the home improvement, repair and construction industries. Our unrelenting strategic focus on Powerful Brands, Innovative Products, Operational Excellence and Exceptional People drives our culture. TTI was founded by Mr. Horst Julius Pudwill and Prof. Roy Chi Ping Chung BBS JP in 1985, yet the history of TTI's unique and growing portfolio of world-famous brands stretches back at least one hundred and fifty years. Through a clear and consistent strategy of acquiring and developing established brands, TTI has grown to become a clear market leader in power tools, outdoor power equipment, hand tools and floor care appliances worldwide. TTI is proud of its own history, and proud, too, of the huge legacy of tradition and excellence that we have inherited from the brands that make up our Company today. TTI actively promotes a strong corporate culture of respect and ethical integrity. Our Values are our beliefs, principles and standards that do not change over time. Values are the resources we draw on when asked to make decisions. They form the groundwork for our ethical behavior. All that we do at TTI must be consistent with the values to which we subscribe.

Responsibilities

Lead the strategic development and commercialization of product categories across Latin America to drive revenue growth and market share. Manage the full product lifecycle, including new product introductions and regional go-to-market strategies.