Manager, Product Marketing at PayPal

San Jose, California, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Jan, 26

Salary

0.0

Posted On

16 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Cross-Functional Leadership, Market Research, Go-To-Market Strategies, Customer Insights, Messaging, Value Propositions, Project Management, Sales Enablement, Analytical Skills, Communication Skills, Stakeholder Management, Industry Knowledge, Competitive Analysis, Campaign Development, Performance Metrics

Industry

Software Development

Description

Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives Own and manage product roadmaps, prioritization, and discussions with stakeholders Identify and quantify new opportunities based on market trends, customer needs, and research Develop go-to-market strategies, including positioning, messaging, and value propositions for key products Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints Coordinate product launches and marketing plans with Product, Sales, and Marketing teams Advocate for customer needs and insights to guide product development and marketing strategies Monitor competitors and industry trends to refine positioning and messaging Measure the success of go-to-market initiatives and their impact on product adoption and revenue Ensure legally approved messaging and guidance is developed and maintained across channels Collaborate with sales leadership to identify, prioritize, and develop deep expertise in key verticals, becoming an internal subject matter expert on industry-specific challenges, trends, and opportunities. Serve as the voice of the customer for targeted verticals by conducting customer interviews, market research, and competitive analysis to inform product development and marketing strategies. Partner with product teams to influence roadmap prioritization based on vertical-specific customer needs and market opportunities. Collaborate with marketing to develop and execute targeted campaigns, events, and programs that resonate with specific industries and drive business results. Analyze performance metrics and market feedback to continuously refine vertical strategies and messaging frameworks. Collaborate with cross-functional teams to ensure consistent messaging and positioning across all customer touchpoints and marketing channels. 5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. 5+ years of experience in product marketing in the payments, fintech, or SaaS industries. Proven track record of translating complex technical products into clear, compelling value propositions Strong research and analytical skills with experience gathering customer insights and translating them into actionable marketing strategies. Exceptional written and verbal communication skills, with the ability to craft persuasive narratives for different audiences and industries. Experience working directly with sales teams to develop effective enablement tools and strategies that drive business results. Demonstrated ability to influence cross-functional stakeholders without direct authority and navigate complex organizational structures. S trong project management skills with the ability to manage multiple priorities in a fast-paced environment.

Responsibilities

Lead cross-functional teams to deliver product initiatives and manage product roadmaps. Develop go-to-market strategies and advocate for customer needs to guide product development and marketing strategies.