Overview:
Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey!
Responsibilities:

EDUCATION AND EXPERIENCE

• 8 plus years of experience in B2C marketing role with direct budget management of $1MM+, with quantifiable performance achievement
• Demonstrated ability to develop and drive brand and marketing strategy, utilizing a combination of data and empathetic thinking
• Proven ability to read and understand customer insights and campaign performance data, drawing out meaningful learnings and then clearly communicating findings to senior/executive leadership to drive future action
• Experience in a transformational environment that required rapid, agile re-prioritization and strong cross-functional collaboration
• Experience in a global organization a plus

COMPETENCIES

• Strong results-orientation, setting clear objectives and KPI’s and then tracking performance against established goals
• Exceptional communication and presentation skills – ability to visually design and present data-driven storytelling that drives universal understanding of, and trust in core marketing and brand strategy and recommendations
• Creative problem-solver, able to learn quickly and excels under pressure
• Exceptional time and project management skills – able to easily prioritize work based on overall business objectives
• Strong team player – actively seeking out and applying diverse perspectives and feedback to build and maintain alignment and trust
• Extreme attention to detail, with a passion for data
• Up-to-date on current cultural and social media trends

OTHER REQUIREMENTS

• Ability to travel up to 10% (may include overnight & some international travel)
• Ability to work outside of regularly scheduled work hours as needed

The Product Marketing Manager role will report directly into the Senior Product Marketing Manager, leading a team of two that is responsible for audience and tactical marketing strategy, project, vendor and budget management for key priority growth Panasonic Consumer Electronics categories including premium personal care and audio/entertainment.