ABOUT THE COMPANY:

Riyadh Air (RX), headquartered in the Saudi Capital, is the new national airline that’s shaping the future of flying. It seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub – a digitally native airline that will connect the kingdom to more than 100 destinations.

Are you a creative visionary with a knack for building iconic brands? Do you thrive on leading dynamic teams and bringing bold ideas to life?
Embedded within our Marketing and Corporate Communications department, and working closely with our Loyalty team, this is a strategic role where you will be the driving force behind our brand’s evolution. Quite simply, your mission is to lead the development and execution of the RX Loyalty Program brand and marketing.
Yours is the opportunity to manage the strategy, planning and day-to-day workflow for brand building, marketing and digital/social rollout supported by a portfolio of agencies.
You will be responsibility to ensure that the loyalty brand guidelines, positioning and personality is reflected appropriately across all customer touchpoints and throughout all projects from inflight, ground, digital marketing, digital platforms, social, ancillary products, loyalty, CRM, etc.
Importantly, you will be developing integrated brand campaigns including brand launch for loyalty program, whilst ensuring all key communication channels adopt and embrace our brand guidelines.
Innovative by design, you will matrix working between Brand and Marketing, and Loyalty to consistently deliver strategic creative, personalised and highly effective output that resonates.