BASIC QUALIFICATIONS

• Cross-channel media planning/buying background, including a full understanding of the video and programmatic landscape.
• Applicant must have a bachelor’s degree with at least 4 years of relevant experience; OR a master’s degree with at least 2 years of relevant experience; OR a PhD with 0+ years of relevant experience; OR an associate’s degree with 8 years of relevant experience; OR a high school diploma (or equivalent) and 10 years of relevant experience
• Deep understanding of programmatic advertising platforms, including in-platform “hands-on” expertise.
• Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.
• Ability to work effectively in a team-based environment across a variety of cross-functional marketing teams.
• Strong communications and presentation skills, with the ability to articulate complex subject matter clearly to a wide variety of audiences.
• Ability to thrive in fast-paced, dynamic corporate environment.

PREFERRED QUALIFICATIONS

• BA/BS preferred
• 4+ years of agency or client-side experience.
• Pharmaceutical experience with an understanding of pharmaceutical marketing guidelines and restrictions (consumer and HCP).
• Analytical mindset with the ability to measure and report on partnership performance.
• Understanding of media measurement norms, evolving landscape, and industry standards.
  Additional Job Information:
  Last Date to Apply: June 30, 2025
  Location: New York, NY

ROLE SUMMARY

Within the U.S. CMO, the Manager of Programmatic will be part of the Performance Media team. The role will be responsible for overseeing key aspects of the programmatic media planning and buying process, ensuring seamless execution of campaigns across a wide array of portfolio brands and accounts. More specifically, this role will be a “hands on keyboard” in-platform position, whereby successful management of programmatic media buys will be prioritized.

ROLE RESPONSIBILITIES

• Activate programmatic media campaigns in a “hands on keyboard” in-platform capacity, ensuring accurate setup, timely delivery, and optimal performance via optimizations for DTC and HCP efforts.
• Implement optimization strategies to maximize campaign performance, including bid management, budget allocation, and creative testing.
• Oversee the integration and utilization of demand-side platforms, understanding the unique complexities of all platforms.
• Serve as the primary point of contact with programmatic platforms, vendors, and agencies for all programmatic activation efforts.
• Stay up to date with programmatic trends, best practices, and emerging technologies to identify new partnership opportunities.
• Assist programmatic leadership on platform reporting requests.
• Monitor KPI performance and partner with Media Measurement team to provide actionable insights and optimization recommendations.