Manager, Segment Marketing at CIMB Group Malaysia

Phnom Penh, Phnom Penh, Cambodia -

Full Time

Start Date

Immediate

Expiry Date

30 Apr, 26

Salary

0.0

Posted On

30 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing, Campaign Management, Performance Tracking, Stakeholder Communication, Brand Positioning, Market Analysis, Project Management, Analytical Skills, Customer Segmentation, Marketing Analytics, Leadership Skills, Writing Skills, Organizational Skills, Digital Marketing, CRM Software, Google Analytics

Industry

Banking

Description

1.Strategic Marketing Planning & Execution Develop and implement tailored marketing strategies to support the growth and visibility of Consumer Banking, Enterprise Banking, and Business Banking products and services. Collaborate closely with business unit heads to understand objectives, align marketing initiatives, and translate them into actionable plans. Manage end-to-end execution of marketing campaigns, including digital, print, PR, events, and partner collaborations. 2. Marketing Performance Management Define key performance indicators (KPIs) for marketing campaigns and track return on marketing investment (ROI). Monitor and report campaign performance, customer engagement metrics, and market trends to optimize future strategies. Conduct post-campaign reviews and provide strategic insights to improve effectiveness. 3. Stakeholder Collaboration Act as the main liaison between Marketing and internal business units to ensure marketing activities are aligned with business goals. Coordinate with creative, digital, and media teams as well as external agencies for campaign execution and brand consistency. Present marketing proposals, results, and insights to senior management and stakeholders. 4. Brand Positioning & Market Intelligence Ensure consistency of brand messaging across all business units and marketing platforms. Analyse market trends, customer behaviour, and competitor activities to inform strategy and positioning. Recommend marketing innovations and tools to enhance customer acquisition and retention. Knowledge Skills and Experience: Degree in Marketing or Business-related field; Minimum 5 years of experience in marketing, with a proven track record in strategy development and execution, preferably in the banking or financial services industry; Meticulous with strong writing, editing and organizational skills; Strong knowledge of multi-channel marketing, customer segmentation, and campaign performance tracking. Analytical mindset with experience in marketing analytics and reporting. Excellent project management, stakeholder communication, and leadership skills. Proficient in marketing software/tools (e.g., CRM, Google Analytics, social media platforms) Good command of English both spoken and written.

Responsibilities

Develop and implement tailored marketing strategies for various banking products while managing end-to-end execution of marketing campaigns. Collaborate with business units to align marketing initiatives with business goals and monitor campaign performance.