We are looking for a results-driven, detail-oriented and creative Copywriter / Content Development Specialist to craft persuasive, user-centric content that drives service conversion. In this role, you will play a key part in motivating users – from jobseekers and fresh graduates to working professionals – to discover, adopt, and actively engage with Workforce Singapore’s (WSG) programmes and services.
You will be responsible for developing clear, engaging, and action-oriented content that simplifies complex career-related topics and guides users through the conversion funnel, from initial awareness to meaningful adoption. Your work will span various formats and channels, helping to shape the digital experience and inspire proactive career development among our diverse audience.
You will work closely with a cross-functional team of product managers, policy leads, marketing specialists, and professional/subject matter experts, as well as featured profiles, in a fast-paced, mission-driven environment.