Manager/ Senior Manager, Digital Marketing (Performance-led) [POD] at Public Service Division

Singapore, Singapore, Singapore -

Full Time

Start Date

Immediate

Expiry Date

01 May, 26

Salary

0.0

Posted On

31 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Performance Marketing, Campaign Management, Data Analysis, A/B Testing, Audience Targeting, Collaboration, Google Analytics, Google Ads, Facebook Ads, CRM Tools, SEO, Creative Problem-Solving, Communication Skills, Web Design, Usability

Industry

IT Services and IT Consulting

Description

[What the role is] Are you a passionate and data-driven digital marketer ready to make a real impact? We are looking for a dynamic Digital Marketing (Performance-led) Manager to drive high-performance campaigns and deliver measurable results across a variety of digital channels. If you're excited about optimising strategies and achieving KPIs such as user acquisition, event registrations and product/ service adoption, this is your opportunity to shine! As the Digital Marketing Manager, you will be responsible for developing, executing, and optimising performance-driven digital marketing campaigns designed to drive high-quality leads for individuals seeking career support and career development. [What you will be working on] Key Responsibilities: Campaign Strategy & Execution: Develop and optimise performance-driven campaigns across multiple digital channels (search, display, social media, and owned channels like eDM, SMS, and Telegram). The goal is to drive leads for individuals seeking career support and career guidance, encouraging them to engage with and sign up for various initiatives and programmes. Performance Marketing: Monitor, analyse, and optimise campaign performance using tools like Google Analytics. Continuously refine campaigns on platforms such as Google Ads, Facebook, LinkedIn, etc to drive conversions, reduce costs, and improve CTRs and CPLs. A/B Testing & Optimisation: Experiment with creative assets, landing pages and audience segments, constantly improving performance and refining digital strategies to ensure success. Audience Targeting & Segmentation: Leverage data to identify target audiences and create tailored campaigns that drive optimal engagement and results. Cross-functional Collaboration: Collaborate with internal teams, such as content and product teams to produce relevant assets, as well as external partners to ensure campaigns are performance-driven. Budget Management: Manage the digital marketing budget efficiently, ensuring maximum ROI while executing cost-effective campaigns. Data Analysis & Insights: Analyse and report on campaign performance, providing actionable insights to inform future marketing initiatives and management decisions. Stay Updated on Trends: Keep up with the latest digital marketing trends and best practices, ensuring our campaigns remain cutting-edge and effective. [What we are looking for] Requirements At least 3 years of experience in digital marketing, with experience in lead generation campaigns targeting individuals seeking services or programmes. Proficient in using marketing platforms such as Google Analytics, Google Ads, Facebook Ads Manager and CRM tools. Strong experience with SEM and implementing pixels via Google Tag Manager for integrated campaigns. Good A/B testing skills and experience with SEO (a plus!). Exceptional campaign management skills with the ability to manage multiple projects and deliver on deadlines. Excellent at collaborating with external agencies and cross-functional teams. A creative problem-solver with a data-driven mindset and an eye for optimising performance. Strong written and verbal communication skills, with a good understanding of web design, usability, and application architecture http://jobs.careers.gov.sg The Singapore Public Service plays a key role in the economic growth, progress and stability of Singapore by formulating and implementing government policies, as well as providing key public services. Whether you are a fresh graduate joining the workforce or an experienced professional, the Singapore Public Service offers a great variety of job opportunities for you. The work in the Public Service can be broadly categorised into the following sectors: Economic, Social, Security & External Relations, and Administration & Corporate Development. Be part of the team that shapes the future of Singapore. Log on and take your first step towards a career that matters! Need help? Please click here for assistance. Our team will contact you shortly!

Responsibilities

The Digital Marketing Manager will develop, execute, and optimize performance-driven digital marketing campaigns across various channels to drive high-quality leads. Responsibilities include monitoring campaign performance, collaborating with internal teams, and managing the digital marketing budget.