Job Description

JOB SPECIFIC REQUIREMENTS:

• Bachelor or Master’s Degree
• 10+ years of Shopper Insights, and/or Category Management experience
• Power user with syndicated data (i.e. Nielsen, IRI, Numerator)
• Power user with experience in excel with the ability to manipulate data, create pivot tables, functions, formulas
• Must be proficient in fundamental research methodologies and analytic approaches
• Experience in designing different types of research including but not limited to virtual shopping research, path to purchase, decision tree, shelf testing, focus groups, store intercepts
• CPG, retail, or customer development insights or analytic experience required
• Must be proficient in business analytics and understand common retail/shopper metrics

Reporting directly to the Senior Director, Insights and Analytics, this role requires a strong collaborator capable of working with cross-functional teams and managing projects with a bias for action. You will need to develop and execute learning plans for the category, customer and channels. You should have experience in custom qualitative and quantitative research, shopper insights, Nielsen data and have a curiosity to explore new approaches and methods.

• Use Insights and Analytics to build a strategic point of view about shopper experiences.
• Consults with sales colleagues to define the scope of strategic initiatives to proactively identify growth opportunities for our categories and brands.
• Synthesize multiple data sources and research insights that capture shopper insights, convey ideas, and provoke new growth opportunities.
• Present research insights that are actionable, compelling, and connected to the business strategy.
• Ability to connect the dots to reveal new insights and identify strategic and tactical shopper opportunities for business growth.
• Use customer, shopper, and market data sources to understand and communicate the voice of the shopper and his/her attitudes, behaviors, motivations and pain points, ensuring that the authentic voice of the shopper is heard in all business initiatives

The role is expected to provide fact‐based insights and data analytics to support key business decisions internally and externally with retail customers/sales teams to drive growth.

• Strategic Partner: Acts as a strategic partner to sales, framing the customer & shopper problems to solve, helping to drive the strategic thinking and challenging the team to think outside the box; partner very closely with the team to tap into deep insights and operationalize the strategy/plans; leads end-to-end insights and analytic initiatives; develops & executes learning agendas in support of growth strategies (RGM, digital commerce, shelf expansion, etc.);proactively provide sales performance, shopper behavior and retailer trends, to influence key decisions.
• Insightful: Impactful “so-what’s” and ‘now-what’s” by making concrete recommendations rooted in deep understanding of consumer, shopper, customers, and the business; deeply understand shopper behaviour, drivers of choice, and purchasing patterns; leverages mix of in-market tracking tools, custom research and macro consumer/shopper thought leadership in service of illuminating customer centric category and brand growth opportunities; use deep dive analytics, 3rd party tools, and category/shopper insights to assist in the development of customer stories.
• Analytical: Synthesize and report on tracking data and Nielsen data in a way that will inform the Sales team to create strategies and tactics that drive growth; strong analytical capabilities and experience with Nielsen data.
• Influential Storytelling: Robust communication and interpersonal skills collecting disparate pieces of data together into a cohesive and compelling story; influence at all levels of the organization and work seamlessly with cross-functional teams.
• Project and Team Management: Deploy insights plan and manage projects from start to finish including setting objectives, identifying data sources, determining appropriate research methodologies, bidding out the project to research suppliers, managing the project, and analyzing and delivering the results to key stakeholders; manage a direct report by providing guidance, feedback, and support to maximize their potential, foster professional growth, and ensure their alignment with organizational objectives