Analyst, Social Media
ArchWell Health is a new, innovative healthcare provider devoted to improving the lives of our senior members. We deliver best-in-class care at comfortable, accessible neighborhood clinics where seniors can feel at home and become part of a vibrant, wellness-focused community. Our members experience greater continuity of care, as well as the comfort of knowing they will be treated with respect by people who genuinely care about them, their families, and their communities.

JOB SUMMARY:

We are seeking a Social Media Manager to promote ArchWell Health across various social media and reputation management platforms. This individual will be responsible for managing ArchWell Health’s social media strategy, management software and content calendar, monitoring the organization’s social media presence and overall brand reputation, and finding new and creative ways to promote and protect the organization’s priorities. This role will use a data-driven approach to engage and grow ArchWell Health’s online communities through both paid and organic efforts. The ideal candidate will have an understanding of the healthcare ecosystem, a passion for communications, and a strong interest in engaging with social media platforms and technology in creative and authentic ways.

REQUIRED SKILLS/ABILITIES:

• Ability to manage, organize, and monitor content across various platforms to ensure proper community engagement
• Extensive knowledge of multiple social media platforms, individualized paid and organic strategy for each platform, and how to leverage each for maximum impact
• Strong organizational skills with impeccable attention to detail
• Ability to prioritize and understand business needs during various stages of development
• Exceptional verbal and written communication skills
• Proficiency with social media publishing and monitoring tools
• Knowledge of analytics and metrics around how to measure the success of social organic and paid media campaigns

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in communications, marketing, or related field preferred, or equivalent experience
• Minimum of 5-7 years of experience managing professional social media content strongly preferred
• Minimum two (2) years of experiencing managing at least one direct report strongly preferred
• Experience with engaging in a B2C (business to consumer) organization or firm over social media channels in a professional setting preferred
• Experiencing using reputation management platforms like Press Ganey, YEXT and Google Business preferred
  ArchWell Health is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected classification

• Manage social media strategy and campaigns to build brand awareness, engage prospective members and their families, and advance business objectives
• Manage and publish content via social media management software on a calendar schedule disseminated across multiple social media platforms, including but not limited to: Facebook, LinkedIn, Instagram, Twitter and Youtube
• Monitor content and community engagement to ensure proper messaging and brand integrity
• Manage reputation management platforms
• Stay on top of trends and make recommendations to help drive engagement and growth for both paid and organic content across multiple platforms
• Collaborate with cross-functional stakeholders to maintain a relevant and engaging content calendar to promote ArchWell Health’s value propositions and marketing campaigns
• Generate and create reports on social media activities and campaigns
• Partner with advertising agency to strategize on approach and creative for social media channels
• Provide ad hoc support to teams and colleagues for social media and marketing needs