Job Title: Manager of Social Media
Organization: Birmingham Legion FC
Location: Birmingham, AL
Employment Type: Full-Time
Reports To: VP, Marketing & Fan Engagement
Industry: Sports & Entertainment – Digital Media / Marketing

POSITION OVERVIEW

Birmingham Legion FC is seeking a strategic and creative Manager of Social Media to lead the club’s digital content and fan engagement across all major platforms. This role will be the club’s digital voice—owning content planning, creation, publishing, and performance tracking.

QUALIFICATIONS

Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

• 3+ years of experience in professional social media management, preferably in sports, entertainment, or lifestyle brands.
• Proven success growing and managing large social media accounts.
• Strong writing, editing, and visual storytelling skills.
• Experience with social media tools, basic design/editing tools (Canva, Adobe Suite), and analytics dashboards.
• Must be highly organized, self-motivated, and capable of working in a fast-paced environment.
• Availability to work nights, weekends, and matchdays as needed.

• Passion for soccer and familiarity with the US soccer landscape is a strong plus.

• CONTENT STRATEGY & PLANNINGDevelop and execute a social media strategy aligned with brand and marketing goals.
• Collaborate with internal departments (ticketing, partnerships, creative) to support integrated campaigns.