OVERVIEW

Lifeway is seeking a Manager, Social Media - Organic and Paid who will own the development, execution, and optimization of Lifeway’s social media strategy, ensuring it aligns with the organization’s brand, marketing, and revenue objectives. This role is responsible for driving engagement, increasing form sign-ups, enhancing product positioning, generating leads, building brand value, and supporting revenue growth through data-driven campaigns.
Leading the social media team, the manager will collaborate closely with internal marketing, creative services, content teams, and external agencies. They will guide cross-platform engagement strategies, oversee paid social advertising in partnership with our outside agency, and ensure consistent branding and maximum digital impact across all Lifeway channels. Data-driven decision-making will be central to achieving strategic goals.

EDUCATION

Bachelor’s degree, Marketing, Communications, or related field - required
Masters degree, preferred
Advanced graduate degree (PhD, etc.) - not required

SKILLS, KNOWLEDGE, & EXPERIENCES, REQUIRED

• 8+ years in social media, digital, or content marketing
• 5+ year leading social media professionals
• Experience managing vendors and agency relationships for content creation and paid campaigns at the same or similar scale
• Expertise in Facebook, Instagram, YouTube, Pinterest, Twitter, and LinkedIn as well as social marketing plans and strategies
• Hands-on experience with analytics tools (e.g., Sprout Social, Hootsuite, Facebook Business Manager, Google Analytics)
• Experience with paid social advertising, including campaign strategy, budget management, and A/B testing
• Demonstrated success growing engagement and conversions
• Knowledge of digital accessibility (ADA standards)
• Strong background in content creation, brand storytelling, and community engagement best practices
• Strong project management and communication skills
• Ability to lead cross-functional collaboration
  Actively involved in an evangelical Christian church

SKILLS, KNOWLEDGE, & EXPERIENCES, PREFERRED

• Experience in eCommerce or event marketing
• Familiarity with Salesforce, HubSpot, or Marketo
• Experience working with faith-based organizations, eCommerce, or event marketing.
• Familiarity with marketing automation tools (Salesforce, HubSpot, Marketo).
• Proficiency in social listening platforms for audience insights and engagement tracking.

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Lead Lifeway’s multi-platform strategy to align with brand, engagement, and revenue goals across key social channels
• Manage social media team, guiding content and engagement while aligning efforts with marketing and creative teams.
• Oversee daily management of paid media agency relationships
• Oversee planning and publishing of posts, videos, and live sessions to maintain brand consistency and engagement.
• Work closely and help manage internal aspects of our paid ad campaigns across platforms, optimizing budget, audience targeting, and conversion rates for leads, brand awareness and eCommerce revenue.
• Develop strategies to increase engagement, foster influencer partnerships, and manage audience interactions.
• Track KPIs, analyze engagement and conversions, and refine strategy using data-driven insights.
• Ensure all social accounts are SEO-optimized, consistently branded, and strategically managed.
• Use social media to boost event attendance, product awareness, and revenue through targeted campaigns
• Limited travel, occasionally overnight