WHO WE ARE

We are an organisation that exists to drive progress. That’s the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.
We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.
We are hiring a Manager, Testing and Optimisation to play a hands-on role in improving the effectiveness of our subscription marketing. This role is operational, detail-oriented, and impact-focused—designed for someone with a data mindset and a relentless curiosity to uncover what works and why.
Reporting to the VP, Trading, you will lead the day-to-day management of our conversion rate optimisation (CRO) and testing programme. From shaping hypotheses and prioritising test ideas, to coordinating execution and analysing results, you’ll play a key role in ensuring our customer journeys convert efficiently and effectively across regions and channels.
This is not a strategic or campaign management role—it’s a highly practical, analytical position focused on executional excellence and commercial impact.

EXPERIENCE AND SKILLS

• Proficient in CRO, experimentation, or digital performance marketing
• Proven track record of managing and analysing A/B tests or personalisation experiments
• Highly detail-oriented with strong project management and documentation skills
• Proficiency with tools such as Google Optimize, Optimizely, Adobe Target, or similar testing platforms
• Strong data fluency and comfort using Excel/Google Sheets and BI tools (e.g., Looker, Tableau)
• Able to communicate results and recommendations clearly, both verbally and in writing
• A self-starter with a strong sense of ownership, curiosity, and a drive to deliver measurable business results
  

  LI-Hybrid