PLEASE APPLY ON ISARTA.COM

https://isarta.com/jobs/?utm_source=IND&job=108996
POSITION TITLE: Manager, Volunteer Recruitment Marketing
POSITION LOCATION: Ottawa region, Canada (Hybrid work model)
REPORTS TO: Senior Manager, Operations (Volunteer Cooperation Program)
CONTRACT TERM : Until December 31, 2027

QUALIFICATIONS AND COMPETENCIES

Education: Bachelor’s degree in marketing, communications, human resources, international development, or a relevant field. Equivalent work experience will be considered.

Experience & Competencies:

• Minimum of 2 years experience managing a staff team;
• Minimum of 3 years experience in high-volume recruitment and marketing with proven sourcing and matching experience through social media, professional networks, and other means;
• Experience creating and developing targeted marketing campaigns with engaging content;
• Experience with top social media platforms, including advertising (LinkedIn, Facebook, Instagram, Twitter);
• Experience with Google Analytics (GA4), creating tracked campaign links, monitoring, web activity, creating events, and analyzing conversions;
• Experience with graphic design (Canva);
• Experience with MailChimp;
• Sound judgment, entrepreneurial spirit, and experience in business/partnership development and management;
• Excellent organizational skills, including the ability to prioritize tasks and handle multiple initiatives simultaneously;
• Knowledge or experience of international volunteering or global development is an asset;
• International experience is an asset;
• Excellent written and verbal communication skills, in English and French.

Languages: Fluency in both English and French essential

Under the supervision of the Senior Manager, Volunteer Cooperation Program Operations and in collaboration with the WUSC Communications and Public Engagement teams, the Manager, Volunteer Recruitment Marketing will be responsible for volunteer recruitment marketing and driving applications from highly skilled Canadian volunteers to meet WUSC’s Volunteer Cooperation Program and WUSC’s bilateral project volunteer objectives. Using a data-driven approach, they will design innovative strategies and create engaging marketing campaigns (paid ads, social media, and other mediums) and post volunteer opportunities on external platforms to attract the right audiences. The Manager, Volunteer Recruitment Marketing, will also lead the recruitment team responsible for recruiting up to 200 volunteers per year for the WUSC Volunteer Cooperation Program and other WUSC projects.

Oversight and Implementation of Volunteer Recruitment Marketing Strategy

• Lead the design and implementation of the volunteer marketing recruitment strategy through a range of campaigns including paid and earned initiatives, targeted marketing, utilization of external websites, email marketing, and social media platforms;
• Post volunteer opportunities on social media, provincial councils for international development, job boards and other networking and communications tools and continuously explore new recruitment sources, external job boards and forums to reach potential Canadian candidates;
• Employ tactics to drive high-volume traffic to the WUSC website volunteer opportunities page to increase viewership, application rates, newsletter subscribers and volunteer alerts subscribers;
• Post ads for hard-to-fill and urgent volunteer assignments;
• Implement tactics for improved Search Engine Optimization (SEO);
• Cultivate an active and professional relationship with external contacts, including sector related, to tap into networks and support recruitment efforts;
• Coordinate the volunteer roster and communications to roster candidates;
• Create digital content focused on excellence in our volunteer opportunities and impacts of our global programming, linking with content by WUSC’s Communications, Public Engagement and Fundraising Teams to improve campaign success;
• Remain current on the recruiting industry and on international volunteer recruitment strategies; and
• Support joint Canadian Volunteer Cooperation Agency recruitment initiatives, as required.

Human Resources Management

• Supervise the work of volunteer recruitment team members, including work planning, regular 1-1 and recruitment team check-ins, performance management and professional development;
• Recruit and onboard new recruitment team members, as required; and
• Provide cover support for recruitment team members during annual leave and peak periods, as required.

Data Analysis, Budgeting and Reporting

• Plan, monitor and manage the Volunteer Cooperation Program marketing and recruitment budget, ensuring effective use to achieve the best outcomes and highest ROI;
• Receive invoices, coordinate timely payments and ensure accurate financial coding and proper documentation for marketing expenditures;
• Track, record, analyze and monitor recruitment marketing results to inform the marketing strategy and report key KPIs to WUSC Volunteer Mobilization, Public Engagement and Communications Teams and to funders.

Other related duties

• Contribute to the development, implementation, and review of team systems, processes and tools;
• Undertake specific additional responsibilities, as may be agreed upon with their Supervisor; and
• Integrate gender equality and other inclusion considerations in all recruitment activities.