Managing Director, Motorsports & Outdoor Group at Bonnier LLC

Winter Park, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

26 Jun, 26

Salary

0.0

Posted On

28 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

P&L Ownership, Revenue Growth, Cost Management, Margin Expansion, Event Strategy, Portfolio Management, Operational Oversight, Vendor Management, Team Leadership, Talent Development, Commercial Instincts, Cross-functional Team Leadership, Data Reporting, Pricing Strategy, Sponsorship Sales, Exhibitor Sales

Industry

Entertainment Providers

Description

Managing Director, Motorsports & Outdoor Group Reports to Bonnier CEO About the Role: Bonnier's Motorsports & Outdoor Group is seeking a Managing Director to lead a portfolio of four consumer and trade event brands — the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman's Expo, and Street Machine Nationals. This is a full P&L leadership role responsible for revenue growth, operational excellence, and long-term brand strategy across events that collectively engage more than one million enthusiasts annually. The ideal candidate is an experienced event operator who combines strategic vision with hands-on execution and a genuine passion for the motorsports and outdoor communities these events serve. The Ideal Candidate: * A hands-on operator with a bias toward action and strong commercial instincts * Comfortable in an entrepreneurial, mid-sized company environment * A decisive leader who holds teams accountable while developing talent * Passion for or deep familiarity with motorsports, outdoor, or enthusiast categories What You’ll Do P&L Ownership & Financial Performance * Own full P&L across all four event franchises, with accountability for revenue growth, cost management, and margin expansion * Develop and manage annual operating plans and budgets * Monitor performance across all revenue streams — exhibitor sales, sponsorship, and ticket/attendance revenue * Identify and execute opportunities to improve profitability and operating leverage Revenue Leadership * Drive growth across all revenue lines with direct oversight of sales team performance * Ensure strong pipeline development, consistent pacing against targets, and effective pricing and packaging strategies * Own exhibitor and sponsorship renewal strategy, with accountability for protecting and growing the existing client base * Align marketing and sales activity to maximize demand generation and conversion across all franchises Event Strategy & Portfolio Management * Set strategic direction and competitive positioning for each event franchise * Evaluate market performance and make decisions regarding expansion, consolidation, or repositioning of underperforming events * Identify and execute opportunities for geographic expansion, new event launches, and format innovation Operational Oversight * Ensure high-quality execution across all live events, overseeing timelines, vendor relationships, and production * Negotiate and manage multi-year venue contracts and institutional relationships, including those with state and county fairgrounds facilities * Serve as the senior escalation point for operational issues across the portfolio Attendee Experience & Community Stewardship * Champion the quality and authenticity of each event as a product, recognizing that enthusiast loyalty is the foundation of long-term exhibitor and sponsor value * Ensure each franchise reflects and serves its specific community — from sand sports and off-road to street performance and hunting — with programming, activations, and experiences that deepen engagement Multi-Market Operational Complexity * Manage simultaneous event production cycles across California, Ohio, Wisconsin, and Illinois, running spring through fall * Coordinate staffing, vendor relationships, and logistics across multiple markets to ensure consistent execution and operational efficiency Team Leadership & Organizational Management * Lead and develop a cross-functional team spanning sales, marketing, and event operations * Establish clear accountability, KPIs, and performance expectations across all functions * Recruit, develop, and retain high-performing talent; foster a culture of execution and continuous improvement Data, Reporting & Decision-Making * Establish consistent reporting across revenue pacing, attendance, and marketing performance — and use those insights to drive pricing, event optimization, and resource allocation. About You: * 10+ years of experience in trade shows, consumer events, or experiential marketing * Proven track record of owning and growing event P&Ls, including exhibitor and sponsorship revenue * Experience managing multi-event or multi-market portfolios * Strong commercial instincts with a demonstrated ability to lead cross-functional teams About Bonnier: Bonnier is an outdoor adventure company that fuels passion for big-game fishing, motorsports, and hunting. Through its Motorsports & Outdoor Group, Bonnier engages more than one million outdoor enthusiasts annually via a nationwide series of experiential events — including the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman's Expo, Street Machine Nationals, and professional watersports shows. Bonnier also owns The Marlin Group, the world’s largest big-game fishing network, publisher of Marlin Magazine, and operator of international big-game fishing tournaments. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing. Learn more at bonniercorp.com [http://bonniercorp.com].

Responsibilities

This Managing Director role is responsible for full P&L leadership across four event brands, focusing on driving revenue growth, ensuring operational excellence, and setting the long-term brand strategy for events engaging over one million enthusiasts annually. Key duties include owning financial performance, leading revenue generation across sales and sponsorship, setting event strategy, and overseeing high-quality execution of all live events.