Job Title: Mandarin / English Part-time Social Media Operator
Contract Type: Casual
Working Hours: Up to 20 hours per week
Location: London
Salary: £13.21 per hour

REQUIRED KNOWLEDGE, SKILLS AND EXPERIENCES:

• 1-3 years of formal experience operating Chinese mainstream social media platforms such as Xiaohongshu, WeChat, or Tiktok (excluding managing personal account).
• Ability to independently Create Xiaohongshu (RED) Posts:
• Design images using graphic design software (e.g., Gaoding).
• Edit videos using video editing tools (e.g., Jianying).
• Write articles tailored for targeted audiences.
• Bilingual in Chinese and English, with strong proficiency in English reading and translation.

Person Specification;

• A positive team player with integrity;
• Proactive with a “can-do” attitude and a solution-focused mentality;
• Entrepreneurial and innovative;
• Ability to cope under pressure and multitask.

Desired Knowledge, Skills, and Experiences:

• Knowledge or experience of UK boarding schools and university applications.

How to Apply:
If you are interested in this position, please send us your CV and a cover letter to [email protected].

• Competitive Research & Content Planning:
• Conduct weekly research on competitors’ social media content trends and discuss with marketing team.
• Collect and analyse high-engagement and high-conversion posts, and write monthly content plans for ES’s social media.
• Content Creation for Xiaohongshu (RED) :
• Develop high-quality content tailored to the preferences of high-net-worth families. Utilise online resources and existing marketing materials to create posts independently, including image design, copywriting, and video editing.
• Social Media Data Analysis:
• Perform in-depth analysis of ES’s social media data monthly, identify key products and topics for promotion and provide recommendations for content optimisation.
• WeChat Article Writing:
• Analyse the psychology and needs of high-net-worth parents, creating insightful and perspective-aligned WeChat articles independently.
• Market Research:
• Conduct customer research, market/industry research, and competitor analysis to gathering key insights to support marketing decisions.
• Marketing Strategy Support:
• Participate in brainstorming sessions with the team, providing strategic input and creative ideas for marketing initiatives.
• Fulfil any other ad hoc responsibilities designated by line manager.