Job Title: Mandarin Speaking Marketing Manager
MEDii Health is the UK’s first bilingual (Chinese-English) healthcare provider, pioneering a new standard of cross-cultural medical excellence. We combine the strengths of UK and Chinese healthcare models to create a unique patient-first experience.
We are now seeking a Mandarin Speaking Marketing Manager who can take ownership of our marketing strategy, drive ROI, and shape the brand voice across multiple channels. This role is both strategic and hands-on — you will design the plan, manage the execution, review the results, and lead the team to deliver measurable growth.
✅ Strategic Marketing Leadership – Lead campaigns from planning through execution and analysis.
✅ Bilingual Market Reach – Build engagement across English- and Chinese-speaking communities.
✅ Data-Driven Creativity – Combine brand storytelling with ROI-focused decision making.
✅ Growth & Impact – Join a pioneering bilingual healthcare brand at a stage of rapid expansion.
✅ Benefits – Staff discounts, health schemes, bonus opportunities, and potential visa sponsorship.

REQUIREMENTS OF THE CANDIDATE

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 3–5 years of marketing experience, ideally with healthcare, wellness, or consumer brands.
• Fluent in Mandarin (must) and business-level English.
• Strong background in marketing planning, data analysis, and ROI optimisation.
• Experience in managing social media platforms across both Western and Chinese markets.
• Strong project management and organisational skills.
• Proven ability to manage budgets, campaigns, and cross-functional projects.
• Creative thinker with analytical discipline — able to balance storytelling with performance results.
• Leadership or team management experience preferred.

• Strategic Planning & ROI Management
• Develop annual, quarterly, and monthly marketing plans aligned with company goals.
• Define budgets, forecast ROI, and allocate resources across channels.
• Track campaign performance, analyse data, and adjust strategies to maximise ROI.
• Produce regular marketing reports with insights and recommendations.
• Brand & Content Leadership
• Lead content creation for official platforms (website, WeChat Official Account, newsletters).
• Ensure consistent brand storytelling that resonates across both UK and Chinese audiences.
• Oversee the editorial calendar and ensure quality content delivery on schedule.
• Digital & Social Media Strategy
• Manage and grow the company’s presence across Xiaohongshu, WeChat, Douyin/TikTok, Instagram, LinkedIn, YouTube and other platforms.
• Monitor performance metrics, audience insights, and engagement trends.
• Guide both paid and organic digital marketing campaigns, ensuring cost efficiency.
• Influencer & Channel Partnerships
• Identify, negotiate, and manage partnerships with KOLs, influencers, and media channels.
• Design collaboration briefs and track campaign impact.
• Build sustainable, long-term influencer and channel relationships.
• Event Planning & Cross-Market Engagement
• Plan and deliver regular offline and online events (e.g. clinic salons, health talks, cross-industry collaborations).
• Oversee full cycle from planning to execution, ensuring strong participation and brand impact.
• Support culturally relevant campaigns tailored to the Chinese-speaking community in the UK.
• Team Leadership & Collaboration
• Manage and mentor junior marketing team members, setting clear KPIs and providing training.
• Ensure strong collaboration with Sales, BD, and external partners.
• Foster a performance-driven and innovative team culture.