MARCOM Manager at Accor

Sepang, Selangor, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

30 Apr, 26

Salary

0.0

Posted On

30 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Communication, Brand Management, Digital Marketing, SEO, Social Media, Email Marketing, Public Relations, Content Development, Campaign Management, Budget Management, Agency Management, Performance Analysis, Collaboration, Photography, Videography, Creative Asset Coordination

Industry

Hospitality

Description

Company Description Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality. Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster. Job Description Role Summary Responsible for developing and executing integrated marketing communication strategies to strengthen brand positioning, drive revenue and ensure consistent brand representation across all channels. Key Responsibilities Develop and implement the annual marketing communications plan aligned with the hotel's commercial, branding and revenue objectives. Maintain and protect the hotel's brand identity, ensuring all communications comply with brand guidelines, advertising regulations and legal requirements. Plan, execute and manage marketing campaigns for rooms, food & beverage outlets, spa, events and seasonal promotions. Oversee digital marketing activities including website content management, SEO, social media platforms, email marketing and online advertising in coordination with agencies. Manage the hotel's online presence and reputation, including review platforms and guest feedback in collaboration with Operations and PR. Develop content and oversee production of marketing collateral, advertisements and in house materials across digital and print channels. Handle public relations activities including press releases, media relations, influencer partnerships and coordination of media visits and familiarization trips. Coordinate photography, videography and creative assets, ensuring quality and brand consistency. Monitor campaign performance, analyze results and prepare performance and ROI reports. Prepare, manage and control the marketing communications budget. Source, negotiate and manage relationships with agencies, suppliers and external partners. Work closely with Sales, Revenue Management, F&B and Operations Team to ensure integrated and timely execution of campaigns. Qualifications Bachelor's degree in Marketing, Communications, Business or a related field. Minimum 4-6 years of marketing communications experience, preferably within luxury hospitality or premium brands. Additional Information Employee benefit card offering discounted rates at Accor hotels worldwide. Develop your talent through Accor’s learning programs. Opportunity to grow within your property and across the world! Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities. Job-Category: Sales & Marketing Job Type: Permanent Job Schedule: Full-Time

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Responsibilities

The MARCOM Manager is responsible for developing and executing integrated marketing communication strategies to strengthen brand positioning and drive revenue. Key tasks include managing marketing campaigns, overseeing digital marketing activities, and maintaining brand identity.