Marcom Operating Mgr at Keysight Technologies - Hong Kong

Chaoyang District, Beijing, China -

Full Time

Start Date

Immediate

Expiry Date

19 Aug, 26

Salary

0.0

Posted On

21 May, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Integrated Marketing Communications, B2B Marketing, Project Management, Digital Marketing, Stakeholder Management, Event Management, Content Localization, Budget Management, Public Relations, CRM, Marketing Automation, English Proficiency, Chinese Proficiency, Demand Generation, Brand Awareness, Strategic Branding

Industry

electrical;Appliances;and Electronics Manufacturing

Description

Overview Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. We are seeking an experienced and proactive China Marcom Manager to lead integrated marketing communications initiatives in China. This role will be responsible for developing and executing localized marketing strategies that enhance brand awareness, drive customer engagement, support business growth, and align with global and regional marketing objectives. The ideal candidate is a strong project leader with solid B2B marketing experience, excellent communication skills, and the ability to collaborate effectively across cross-functional and international teams. Responsibilities Develop and execute integrated marketing communication plans aligned with China business priorities and regional/global strategies. Lead major campaigns, including product launches, demand generation programs, digital marketing initiatives, webinars, roadshows, exhibitions, and customer events. Manage localization and adaptation of global marketing content for the China market, ensuring relevance and effectiveness. Collaborate closely with sales, product marketing, business units, and regional/global marketing teams to support pipeline growth and business objectives. Drive digital marketing activities across channels including WeChat, EDM, website, social media, and online campaigns. Monitor campaign performance and marketing KPIs, providing insights and recommendations for continuous improvement. Manage external agencies, vendors, and media partners to ensure high-quality deliverables and effective budget utilization. Support executive communications, PR activities, customer engagement programs, and strategic branding initiatives in China. Ensure all marketing activities comply with company branding and communication guidelines. Qualifications Bachelor’s degree or above in Marketing, Communications, E.E. or related field. 15+ years of experience in B2B marketing communications, preferably in technology or electronics industries. Strong experience in integrated marketing campaigns and event management. Excellent written and verbal communication skills in both English and Chinese. Familiarity with digital marketing platforms and tools, especially WeChat ecosystem and CRM/marketing automation systems. Strong project management and stakeholder management capabilities. Ability to work independently in a fast-paced and matrixed multinational environment. Experience working with regional and global teams is highly preferred. Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***

Responsibilities

Lead integrated marketing communications in China to enhance brand awareness and drive customer engagement. Develop localized strategies and manage multi-channel campaigns including digital initiatives, events, and product launches.