Market Activation Lead - NZ at Real Pet Food Company

, Canterbury, New Zealand -

Full Time

Start Date

Immediate

Expiry Date

21 Apr, 26

Salary

0.0

Posted On

21 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Shopper Marketing, Activation, Trade Marketing, Commercial Marketing, Consumer Brands, FMCG, Pharmaceuticals, Budget Management, Stakeholder Management, Collaboration, Data-Driven Strategy, E-Commerce, Digital Campaigns, Execution Excellence, Creative Leadership, Brand Building

Industry

Food & Beverages

Description

Make your mark in a role that turns brand strategy into in-store impact! At Real Pet Food (RPF), our purpose is simple and powerful: to provide more pets with fresher, more nutritious food—helping them live healthier, happier lives. Our iconic brands include Jimbo's, Trilogy, Nature's Goodness and Fussy Cat (plus more!) We are excited to announce we have a newly created role of Market Activation Lead who will play a critical role in bringing this purpose to life in New Zealand by turning great brand strategy into brilliant in-store execution that drives real commercial results. This is a high-impact role sitting at the intersection of brand, sales, and retail. You’ll localise global strategy, create winning shopper activations, and lead best-in-class execution across in-store, digital and e-commerce channels. You will be working with a local team of legends but also be part of the Global Brand Operations team based in Australia. This role can be based either on-site at our Bombay Manufacturing site or Central Auckland. You’ll also be a champion of our values: Work as a Pack, Make Your Mark, Lead with Passion, and Change the Game. What You’ll Be Doing: Strategy & Planning Co-create a shopper-centric, data-driven activation strategy with the Global Activation team. Translate global brand strategy into high-impact local market plans. Align activations to local brand priorities, customer insights and category growth opportunities. Customise activations by retailer and shopper mission. Execution Excellence Lead end-to-end execution of: In-store promotions & POS Digital & e-commerce campaigns Trade shows & conferences Ensure brilliant execution across every touchpoint. Own delivery of all customer and distributor product information (GS1, SKU library, NPD assets). Use insights and data to continuously optimise performance. Track and report on sales uplift, market share and shopper engagement. Commercial Leadership Own and manage the shopper marketing budget for NZ, ensuring strong ROI. Partner closely with Sales, Brand, Category and Global Activation teams. Lead agency, design and supplier partners to deliver standout creative. Own Trade & Distributor Conferences — from strategy to standout execution. What You’ll Bring Strong experience in shopper marketing, activation, trade marketing or commercial marketing. It is essential you have experience working with Consumer Brands in either FMCG, Pharmaceuticals or other Consumer Brand industry. Bonus points if you have food manufacturing industry experience! Proven ability to turn strategy into flawless execution (you are proud of the campaigns you have managed and are keen to share your achievements with us) A highly commercial mindset with experience in managing budgets, spend and ROI accountability. Strong stakeholder management and collaboration skills - this role will work closely with Sales, Global Brand Operations, Operations, Supply Chain and Procurement. You have the proven ability to be a self starter who can keep momentum going even when working with remote team members or when unexpected delays occur. A proactive, energetic style and a love of building brands in-market. Degree qualified desirable Bonus points if you love pets 🐾 Why You’ll Love It Here | The REAL Experience At RPF, we’re not just creating fresher food for pets—we’re creating a workplace where connection, courage and creativity thrive. Work as a Pack – You’ll work with passionate, down-to-earth people who genuinely care about doing great work together. Make Your Mark – This is a role with real ownership, real influence, and real impact on commercial results. Lead with Passion – We back ideas, we back ambition, and we back people who want to raise the bar. Change the Game – We’re challengers, not followers. You’ll be part of a business that loves smart thinking and bold execution. Here, you’re not just joining a company—you’re joining a movement. It’s The REAL Experience. NEXT STEPS: If you're ready to unleash your potential and make a real difference in the booming pet industry, then we want to hear from you! Next steps will include: An initial telephone interview followed by 2 face to face interviews and site visit 2 work references We are proud to be an Equal Opportunity Employer. Diversity’s not a buzzword here, it’s in our DNA. Diverse perspectives shape our culture and make our work better. That’s why we’re committed to building inclusive teams that represent a variety of backgrounds and skills. If you need any reasonable adjustments, accessibility assistance or would like to note which pronouns you use at any stage of our hiring process, just contact us at accommodations: people&culture@realpetfoodco.com.au. We look forward to hearing from you. Please note: NO agencies will be considered during this process. We encourage you to refrain from submitting unsolicited profiles

Responsibilities

The Market Activation Lead will co-create a shopper-centric activation strategy and lead the execution of in-store promotions, digital campaigns, and trade shows. This role requires managing the shopper marketing budget and collaborating with various teams to ensure successful activations.