WHAT YOU CAN EXPECT

As a Channel Insights Analyst at Brown-Forman, you will act as a strategic co-pilot and internal consultant in data-based insights for key stakeholders across the organization – including Brand Marketing, Sales and Trade Marketing. Your core mission is to generate valuable insights into markets, channels, competitors, brands and assortments, helping to jointly identify opportunities and risks that support strategic decision-making and supporting the development of effective and convincing performance reports and sell-in stories.
You will play a crucial role in conducting the analysis and reportings of Brown-Forman’s on-trade, off-trade and e-commerce performance in Germany. By delivering actionable insights, you will contribute to building a deep understanding of shoppers, channels and market dynamics within the organization.

REQUIRED EXPERIENCE & EDUCATION:

Education: College/University (Bachelors or Equivalent); Marketing, Market Research

Experience: At least 2 years experience in Category Management or Sales Analytics

• Good knowledge of Off-Trade channel & customers

PREFERRED EXPERIENCE & EDUCATION:

Experience:

• First experiences with On-Trade & e-commerce desirable
• Quantitative research skills and understanding of / exposure to qualitative research

WHO WE ARE

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Please refer the Job description for details