Market Development Associate Director, Regional Conference Lead - US Kidney at VERTEX U S HOLDINGS INC D B A VERT
Boston, Massachusetts, United States -
Full Time


Start Date

Immediate

Expiry Date

28 Jun, 26

Salary

0.0

Posted On

30 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Conference Strategy, Program Execution, Sponsorship Selection, Cross-Functional Alignment, Exhibit Management, Promotional Material Oversight, Commercial Briefings, Insights Reporting, Strategic Coverage Planning, Marketing Strategy Development, Budget Management, Communication Skills, Presentation Skills, Analytical Mindset, Strategy Development, HCP Profiling Tool Management

Industry

Software Development

Description
Job Description General Summary: Associate Director, Regional Conference Lead is responsible for leading the strategy and execution of Vertex’s U.S. Kidney Business Unit commercial representation at regional conferences as part of the Market Development team. The Associate Director has responsibility for planning and delivery across approximately 40+ regional-level conferences annually and reports into the Senior Director, Market Development with direction from the Director, Congress, Ad Board, and Strategic Council Lead, US Kidney and Director, Customer Engagement Liaison Lead. Key Duties and Responsibilities: Leads regional conference program within the U.S. Commercial Kidney Business Unit as part of the Market Development Team Leads selection process, sponsorships, field interface, and training plan Drives cross-functional alignment with medical and sales on selection, staffing, and annual plan Builds seamless process for field requests and HQ assessment of sponsorship opportunities Oversees adaptation, readiness and onsite delivery of exhibit booth and all promotional materials per event including but not limited to: creative development/adaptation, CRC reviews, production/ordering, and shipping – ensures the creative agency and logistics vendors have clear scope and perform against specs and deadlines with high quality product Leads pre-conference commercial briefings / trainings and post-conference commercial insights reports Develops strategic coverage plan for all regional meetings to optimize KTAM ride alongs and other customer visits for HQ colleagues Synthesizes insights from regional insights meetings to inform marketing strategy and tactics Works with Vertex analytics colleagues to assess value of and return on the program each year Makes strategic recommendations for brand promotional sponsorship and activations (e.g., exhibit, sponsorships, product theaters, advertising) for each meeting within the current plan year and subsequent years Develops and roll out materials for CEL team for both information sharing and feedback collection Leads all HQ requests for projects requiring HCP selection and participation (e.g., unbranded videos, internal meetings, training sessions, and branded content post-approval) Serves as lead for U.S. Commercial Kidney’s HCP profiling tool (Veeva Link) ensuring successful and compliant cross functional rollout, training, expansion, and continuation Supports Director, CEL lead with monthly insights meetings including process development, platform selection and rollout, and content creation Other related duties as needed Knowledge and Skills: Direct experience with communications review committee for review of tactics Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.) Strong budget management and congress leadership experience Ability to travel 35% of time to be onsite at 1/3 of all sponsored regional conferences Experienced with assessing impact of promotional investments Strong communication and presentation skills Agile in thought and action, accustomed to fast-paced, brand-launch environment Ability to oversee generation of insights and apply those insights to business problems/opportunities Strong analytical mindset to lead others to solve complex problems Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance Strong working knowledge of market forecasts and relationship of business drivers to revenue Strong working knowledge of MS Office applications, including PPT, Excel and Word Education and Experience: Bachelor's degree in marketing, business, or scientific degree Typically requires 8 years of experience or the equivalent combination of education and experience Experience in one or more of the following: product marketing, pharmaceutical sales, thought leader engagement, congress planning, and/or consulting Exceptional leadership, cross-functional collaboration, and communication skills Demonstrated experience building strategic KTL networks with strong customer orientation and translating insights into actionable commercial strategies Rare disease / specialty product launch experience Experience working in highly competitive markets Kidney experience strongly preferred but not required Pay Range: $0 - $0 Disclosure Statement: The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law. At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more. Flex Designation: Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status: In this Hybrid-Eligible role, you can choose to be designated as: 1. Hybrid: work remotely up to two days per week; or select 2. On-Site: work five days per week on-site with ad hoc flexibility. Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. #LI-Hybrid Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com Help Us Achieve Our Mission Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases. The company has approved medicines that treat the underlying causes of multiple chronic, life-shortening genetic diseases — cystic fibrosis, sickle cell disease and transfusion-dependent beta thalassemia — and continues to advance clinical and research programs in these diseases. Vertex also has a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where it has deep insight into causal human biology, including APOL1-mediated kidney disease, acute and neuropathic pain, type 1 diabetes, myotonic dystrophy type 1 and alpha-1 antitrypsin deficiency . Founded in 1989 in Cambridge, Mass., Vertex's global headquarters is now located in Boston's Innovation District and its international headquarters is in London. Additionally, the company has research and development sites and commercial offices in North America, Europe, Australia, Latin America and the Middle East. Vertex is consistently recognized as one of the industry's top places to work, including 14 consecutive years on Science magazine's Top Employers list and one of Fortune’s 100 Best Companies to Work For. For company updates and to learn more about Vertex's history of innovation, visit www.vrtx.com or follow us on Facebook, Twitter/X , LinkedIn, YouTube and Instagram. The diversity and authenticity of our people is part of what makes Vertex unique, and we recognize that each employee brings diverse perspectives and strengths. By embracing those strengths and celebrating differences, we are fostering an inclusive culture where each of us can bring our authentic selves to work, inspire innovation together, and change people’s lives. Our vision is clear: to be the place where an authentic, diverse mix of talent want to come, to stay, and do their best work.

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Responsibilities
This role leads the strategy and execution of commercial representation at approximately 40+ regional conferences annually for the U.S. Kidney Business Unit, managing all aspects from selection and sponsorship to onsite delivery and post-event reporting. Key duties include driving cross-functional alignment, overseeing material readiness, developing strategic coverage plans, and synthesizing insights to inform marketing strategy.
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