Overview:
The Market Development Manager supports the growth of the Cordis Closure franchise by driving clinical adoption and best practices for Cordis products. Reporting into the AVP for Specialty Teams, this role focuses on large healthcare institutions, providing advanced clinical training, supporting complex cases, and ensuring optimal product utilization. The position also plays a key role in developing and maintaining relationships with key opinion leaders (KOLs), collaborating across functions to support strategic initiatives, and gathering field insights to inform product positioning and market strategy.
Responsibilities:
- Lead market development efforts for the US commercial launch of the Mid-Bore Closure Device, with emphasis on Electrophysiology Labs, Cath Lab, IR, and OR settings.
- Provide advanced clinical support for complex procedures, including troubleshooting a variety of technical problems, identifying possible solutions, and taking actions to resolve.
- Support the Closure franchise by targeting high-volume EP physicians and hospitals to drive adoption and utilization.
- Maintain deep expertise in venous closure technologies, competitive products, clinical data, and industry trends.
- Partner with physicians, nurses, and technical staff to support clinical selling and improve procedural outcomes in highly competitive environments.
- Build and maintain relationships with key opinion leaders (KOLs) to drive account penetration, revenue growth, and customer satisfaction within a specified product line, business segment or geography.
- Design and deliver tailored training programs for clinicians and staff to promote best practices and procedural efficiency.
- Collaborate effectively with Cordis leadership, cross-functional teams, and field counterparts to execute market development strategies while participating in strategic initiatives such as product launches, registry programs, and marketing campaigns.
- Gather and share customer feedback, competitive intelligence, clinical outcomes, and market insights to inform product positioning and strategy.
- Track procedural adoption trends and training impact to evaluate market development efforts and identify new opportunities.
This is not an exhaustive list of duties or functions and might not necessarily comprise all the essential functions for purposes of the Americans with Disabilities Act.
- Demonstrated success in launching new disruptive technologies, penetrating competitive accounts, and exceeding revenue targets
- Applies working knowledge in the application of concepts, principles, and technical capabilities to perform varied tasks
- Ability to navigate complex clinical environments and develop relationships with physicians and hospital staff
- Strong presentation, negotiation, and strategic planning skills
- Proficiency with MS office, PC, and virtual meeting software
- Proficiency in CRM (Salesforce / AcuityMD) and Inventory Management tools
Qualifications:
- Bachelor’s degree in business administration, science, marketing, or healthcare-related field preferred.
- 8+ years of medical device sales experience required with a track record of exceeding quota.
- Experience selling medical devices in EP Labs required
- Experience with Vascular Closure Devices required
- Combined education and experience considered
- Ability to support clinical cases and maintain a flexible schedule, including non-traditional work hours (incl. early mornings, evenings, and occasional weekends, as required)
- This position requires regular travel throughout the assigned territory to visit customer sites, including hospitals, clinics, and other healthcare facilities.
- A valid driver’s license and reliable transportation are required.
- Must be able to drive extensively within the territory, with occasional overnight travel depending on territory size and business needs.
- Candidate must reside within or be willing to relocate to the assigned territory.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
Cordis is proud to be an equal opportunity employer and is committed to providing equal opportunity for all teammates and applicants. At Cordis, our teammates all bring different strengths, experiences, and backgrounds, who share a passion for improving people’s lives. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All our teammate’s points of view are key to our success, and we believe inclusion is everyone’s responsibility. Together, we strive to create and maintain working and learning environments that are inclusive, equitable and welcoming
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