Market Development Manager at Handi Products

Kenosha, Wisconsin, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Jan, 26

Salary

0.0

Posted On

06 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Analytical Skills, B2B Marketing, Lead Generation, Relationship Building, Data Analysis, Customer Engagement, Strategic Outreach, Market Development, Communication Skills, Networking, Sales Enablement, Social Media, Artificial Intelligence, Digital Marketing, Customer Needs Assessment, Competitive Analysis

Industry

Manufacturing

Description

Description Handi Products | Established 1958 | Growing National Company Position Summary Handi Products is hiring a Market Development Manager who will be responsible for identifying, cultivating, and expanding opportunities in underserved markets where our products have strong growth potential. This role is focused on generating high-quality leads through data-driven insights, targeted marketing, and strategic outreach. The ultimate measure of success is a consistent increase in qualified leads, repeat customer opportunities, and the identification of large accounts that will drive long-term growth for the company. Our CITE Values guide everything we do: · Customer Focus – We put people first · Integrity – We do what’s right · Teamwork – We win together · Effective Processes – We find smarter ways to work Core Responsibilities: Market Development & Expansion · Identify proactive strategies to identify and communicate with specific prospects who would buy our products. · Research and develop strategies to identify and create proactive relationships with prospects for unmet market potential · Build and maintain a structured market plan for each target customer segment. · Evaluate market size, customer needs, and competitive landscape to refine go-to-market strategies. Data Analysis & Opportunity Identification · Analyze historic sales and customer data to identify patterns, repeat buying potential, and untapped opportunities for targeting customer types or market segments. · Develop segmented prospect lists and prioritize based on potential impact and likelihood of conversion. · Partner with sales leadership to track ROI of different market development efforts. Lead Generation & Demand Creation · Spearhead lead generation initiatives that deliver high-quality opportunities to the sales team. · Utilize multiple marketing channels—LinkedIn, LinkedIn groups, social media platforms, LLMs, Artificial Intelligence Tools, email outreach, trade associations, and industry events—to connect with prospects. · Design and test engagement campaigns (digital and direct) to attract and nurture leads. Customer Engagement & Relationship Building · Establish relationships with prospective customers through thoughtful outreach and value-driven messaging. · Collaborate with marketing and sales teams to ensure a seamless hand-off of leads and follow-through to close. · Track and measure customer engagement metrics to refine approaches. Strategic Account Discovery · Develop a framework for identifying and approaching large accounts that align with company capabilities and growth goals. · Map decision-makers and influencers within major accounts and coordinate multi-channel outreach strategies. · Work with leadership to position the company as a strategic partner for high-value clients. Requirements What We’re Looking For: · Strong analytical skills with experience working with sales and customer data. · Knowledge of B2B marketing channels and tactics, including LinkedIn, social media, and direct outreach. · Proven ability to generate qualified leads and nurture early-stage relationships. · Comfortable working independently in new markets with minimal structure. · Strong communication, networking, and relationship-building abilities. · Experience in business development, marketing, or sales enablement preferred. · Knowledge of or willingness to learn how to use LLMs and Artificial Intelligence to find and grow opportunities. Why Handi Products? · Growth opportunities—build a career, not just a job · Flexibility—schedules that support your best work · Collaborative culture—open leadership, respectful team environment · Stability—65+ years in business and growing nationwide · Benefits—medical, dental, vision, life insurance, disability coverage, and 401(k) with company match Who We Are: Handi Products is a family of six brands specializing in safety, accessibility, trailers, and material handling. Since 1958, our mission has been simple: help people live a better life with personal, high-quality, cost-effective solutions. Bring your values. Build your future. Apply today! Handi Products is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All candidates are subject to reference and background checks.

Responsibilities

The Market Development Manager will identify and cultivate opportunities in underserved markets, focusing on generating high-quality leads through data-driven insights and strategic outreach. Success will be measured by an increase in qualified leads and the identification of large accounts for long-term growth.