THE OPPORTUNITY:

Are you passionate about marketing and eager to join a dynamic marketing team? We’re seeking a Market Engagement Specialist to support strategic marketing campaigns. Your marketing skills and attention to detail will drive our brand presence and enhance customer engagement. If this sounds like an exciting opportunity, we’d love to hear from you.
This position reports to the Director of Market Engagement and is responsible for supporting initiatives across the John Hancock Insurance business. Your primary focus will involve contributing to executing marketing strategies, implementing marketing tactics to elevate market awareness, and driving sales for our business unit. In this role, your focus will be cultivating relationships with internal and external partners to drive ROI and sales. You will also be responsible for utilizing innovative technologies, such as Gen AI, to enhance customer engagement and improve business outcomes.
The Insurance Marketing Team, of which the Market Engagement Specialist is a key part, is an integral part of our comprehensive marketing organization, which includes brand, human-centered design, digital, analytics, and integrated production. Together, these teams collaborate closely to craft our marketing narrative, deliver connected customer experiences, and demonstrate the business value of marketing.

• Contributes to the execution of campaigns, including digital, media, and social channels to promote life insurance products
• Assists in the writing, development, execution, and measurement of marketing campaigns to support John Hancock Insurance, services and partners
• Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences
• Utilizes Gen AI to create personalized content and develop data-driven strategies for specific customer segments
• Evaluates campaign success using analytics relative to competitor activities and current market conditions
• Helps manage the relationships with creative, editorial, digital and compliance teams within the area
• Engages with colleagues across Distribution, Product Management, New Business and Inforce to gather feedback on marketing tools and programs
• Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms
• Helps manage the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal management system (Work Zone)