Market Research & Analysis

• Conduct market sizing, segmentation and opportunity analysis to identify attractive growth areas.
• Source and maintain market data to support strategic and sales analysis
• Maintain a structured view of target markets, customer segments and strategic opportunities.

Competitive Intelligence

• Track competitor strategies, market positioning, project deployment, product development, partnerships and expansion activities.
• Develop and maintain competitor profiles and product comparisons to provide specific and actionable market insights to support business development and sales.
• Identify potential threats and opportunities arising from competitor and market developments.
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