About this job

BOG - Bobst Meerbusch GmbH

Based in Switzerland or in Germany or in France, the Market Intelligence Manager drives strategic decision-making by transforming market, competitive, customer, and installed-base data into actionable business insights. The role supports profitable growth by identifying market opportunities, support product strategy, improving commercial performance, strengthening customer success initiatives, and accelerating revenue generation across equipment, services, upgrades, retrofits, training, consumables, and digital solutions.

The main responsibilities of the role:

• Monitor market trends, customer needs, and competitive activities within the industry.
• Generate actionable market insights to support product strategy and business growth.
• Analyze market size, segmentation, growth opportunities, and emerging technologies.
• Conduct competitive intelligence and benchmark products, solutions, and market positioning.
• Identify customer requirements and translate insights into recommendations for Product Management and Sales.
• Support product roadmaps, innovation initiatives, and go-to-market strategies with data-driven analysis.
• Develop market intelligence reports, dashboards, and presentations for leadership and stakeholders.
• Drive Customer Success and Aftermarket Growth by analyzing customer performance and machine data to identify opportunities for upgrades, retrofits, services, training, consumables, and spare parts.
• Generate actionable growth opportunities for Sales, Service, Product Management, and Marketing teams to increase customer retention, lifecycle value, and recurring aftermarket revenue.
• Monitor industry regulations, sustainability trends, and market developments impacting the business.
• Act as the market intelligence expert, supporting strategic decision-making.
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You bring:

• Market intelligence and competitive analysis
• Strong analytical and strategic thinking
• Customer and market insight generation
• Business and commercial acumen
• CB market knowledge is a plus
• Stakeholder management and influencing skills
• Excellent communication and presentation skills
• Cross-functional collaboration
• Proactive and results-oriented mindset
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Your performance will be measured on the following KPIs:

• Actionable insights implemented by the business
• Contribution to product strategy and innovation decisions
• Identification of growth opportunities
• Stakeholder satisfaction score
• Timely delivery of market intelligence reports and analyses

Join us – and grow with us.

BOBST is an engineering company, pioneering intelligent solutions that shape the future of the packaging world. At BOBST, you make an impact on a global scale – through innovation and advanced technology. You grow by mastering challenges – in a team that strives for excellence. And you enjoy a culture of a family-run enterprise, where values are truly lived. With the combined forces of more than 6400 people and business activities in more than 50 countries, we are positioned as the innovation leader in our industry.